Manufacturing Consent_ The Political Economy of the Mass Media - Edward S. Herman [48]
In marked contrast, protest over political prisoners and the violation of the rights of trade unions in Poland was seen by the Reagan administration and business elites in 1981 as a noble cause, and, not coincidentally, as an opportunity to score political points. Many media leaders and syndicated columnists felt the same way. Thus information and strong opinions on human-rights violations in Poland could be obtained from official sources in Washington, and reliance on Polish dissidents would not elicit flak from the U.S. government or the flak machines. These victims would be generally acknowledged by the managers of the filters to be worthy. The mass media never explain why Andrei Sakharov is worthy and José Luis Massera, in Uruguay, is unworthy—the attention and general dichotomization occur “naturally” as a result of the working of the filters, but the result is the same as if a commissar had instructed the media: “Concentrate on the victims of enemy powers and forget about the victims of friends.”119
Reports of the abuses of worthy victims not only pass through the filters; they may also become the basis of sustained propaganda campaigns. If the government or corporate community and the media feel that a story is useful as well as dramatic, they focus on it intensively and use it to enlighten the public. This was true, for example, of the shooting down by the Soviets of the Korean airliner KAL 007 in early September 1983, which permitted an extended campaign of denigration of an official enemy and greatly advanced Reagan administration arms plans. As Bernard Gwertzman noted complacently in the New York Times of August 31, 1984, U.S. officials “assert that worldwide criticism of the Soviet handling of the crisis has strengthened the United States in its relations with Moscow.” In sharp contrast, the shooting down by Israel of a Libyan civilian airliner in February 1973 led to no outcry in the West, no denunciations for “cold-blooded murder,”120 and no boycott. This difference in treatment was explained by the New York Times precisely on the grounds of utility: “No useful purpose is served by an acrimonious debate over the assignment of blame for the downing of a Libyan airliner in the Sinai peninsula last week.”121 There was a very “useful purpose” served by focusing on the Soviet act, and a massive propaganda campaign ensued.122
Propaganda campaigns in general have been closely attuned to elite interests. The Red scare of 1919–20 served well to abort the union-organizing drive that followed World War I in the steel and other industries. The Truman-McCarthy Red scare helped inaugurate the Cold War and the permanent war economy, and it also served to weaken the progressive coalition of the New Deal years. The chronic focus on the plight of Soviet dissidents, on enemy killings in Cambodia, and on the Bulgarian Connection helped weaken the Vietnam syndrome, justify a huge arms buildup and a more aggressive foreign policy, and divert attention from the upward redistribution of income that was the heart of Reagan’s domestic economic program.123 The recent propaganda-disinformation attacks on Nicaragua have been needed to avert eyes from the savagery of the war in El Salvador and to justify the escalating U.S. investment in counterrevolution in Central America.
Conversely, propaganda campaigns will not be mobilized where victimization, even though massive, sustained, and dramatic, fails to meet the test of utility to elite interests. Thus, while the focus on Cambodia in the Pol Pot era (and thereafter) was exceedingly serviceable, as Cambodia had fallen to the Communists and useful lessons could be drawn by attention to their victims, the numerous victims of the U.S. bombing before the Communist takeover were scrupulously ignored by the U.S. elite press. After Pol Pot’s ouster by the Vietnamese, the United States quietly shifted support to this “worse than Hitler” villain, with little notice in the press, which adjusted once again to the national political agenda.124 Attention