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Persuasive Advertising - J. Scott Armstrong [233]

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“The comprehension/miscomprehension of print communication: Selected findings,” Journal of Consumer Research, 15 (March), 434–43. (P 183)

Jacoby, Jacob, Wayne D. Hoyer, and Mary R. Zimmer (1983), “To read, view or listen? A cross-media comparison of comprehension,” Current Issues and Research in Advertising, 6 (1), 201–17. (P 241)

Jacoby, Jacob, Margaret C. Nelson, and Wayne D. Hoyer (1982), “Corrective advertising and affirmative disclosure statements: Their potential for confusing and misleading the consumer,” Journal of Marketing, 46 (Winter), 61–72. (P 215)

Jacoby, Jacob and Robert L. Raskopf (1986), “Disclaimers in trademark infringement litigation: More trouble than they are worth?” Trademark Reporter, 76, 35–58. (P 215)

Jacoby, Jacob and George J. Szybillo (1994), “Why disclaimers fail,” Trademark Reporter, 84, 224–44. (P 214, 297)

Jain, Shailendra Pratap and Steven S. Posavac (2004), “Valenced comparisons,” Journal of Marketing Research, 41 (1), 46–58. (P 161)

James, Jeannine M. and Richard Bolstein (1992), “Large monetary incentives and their effect on mail survey response rates,” Public Opinion Quarterly, 56, 442–53. (P 84)

Jamison, Martin (1998), “The changeable course of typographic justification,” Journal of Scholarly Publishing, 29 (2), in full text at utpjournals.com. (P 256)

Jandreau, Steven M. and Thomas G. Bever (1992), “Phrase-spaced formats improve comprehension in average readers,” Journal of Applied Psychology, 77, 143–6. (P 257)

Jarvenpaa, Sirkka and Gary W. Dickson (1988), “Graphics and managerial decision making: Research based guidelines,” Communications of the ACM, 31 (6), 764–74. (P 150)

Jasperson, Amy E. and David P. Fan (2002), “An aggregate examination of the backlash effect in political advertising: The case of the 1996 U.S. Senate race in Minnesota,” Journal of Advertising, 31 (1), 1–12. (P 162)

Johnson, Eric. J. (2008), “Man, my brain is tired: Linking depletion and cognitive effort in choice,” Journal of Consumer Psychology, 18 (1), 14–16. (P 39)

Johnson, Eric. J. and Daniel G. Goldstein (2003), “Do defaults save lives?” Science, 302, 1338–9. (P 39)

Johnson, Eric, John Hershey, Jacqueline Meszaros, and Howard Kunreuther (1993), “Framing, probability distortions, and insurance decisions,” Journal of Risk and Uncertainty, 7, 35–51. (P 39, 51)

Johnson, Madeline and Ursula Spilger (2000), “Legal considerations when using parodies in advertising,” Journal of Advertising, 29 (4), 77–86. (P 234)

Johnson, Michael D., Andrea Herrmann, and Hans H. Bauer (1999), “The effects of price bundling on consumer evaluations of product offerings,” International Journal of Research in Marketing, 16, 129–42. (P 57)

Johnson-Cartee, Karen S. and Gary Copeland (1989), “Southern voters’ reactions to negative political ads in 1986 election,” Journalism Quarterly, 66, 888–93. (P 161)

Jones, John P. and Margaret H. Blair (1996), “Examining ‘conventional wisdoms’ about advertising effects with evidence from independent sources,” Journal of Advertising Research, 36 (November/December), 37–59. (P 298)

Jones, Marilyn Y., Robin Pentecost, and Gabrielle Requena (2005), “Memory for advertising and information content: Comparing the printed page to the computer screen,” Psychology and Marketing, 22 (8), 623–48. (P 242)

Just, Marcel Adam and Patricia A. Carpenter (1987), The Psychology of Reading and Language Comprehension. Boston: Allyn & Bacon. (P 241, 246)

Kahan, Dan M. (1999), “Privatizing criminal law: Strategies for private norm enforcement in the inner city,” UCLA Law Review, 46, 1859–72. (P 24)

Kaikati, Jack G. (1987), “Celebrity advertising: A review and synthesis,” International Journal of Advertising, 6, 93–105. (P 152)

Kanner, Bernice (1999), The 100 Best TV Commercials ... And Why They Worked. New York: Random House. (P 197, 228, 238)

Kanner, Bernice (1999), The Super Bowl of Advertising. Princeton, NJ: Bloomberg Press. (P 79, 153)

Kanungo, Rabindra and Sam Pang (1973), “Effects of human models on perceived product quality,” Journal of Applied Psychology, 57 (2), 172–178. (P 237)

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