Online Book Reader

Home Category

Persuasive Advertising - J. Scott Armstrong [234]

By Root 2007 0
Steven J. and Kipling D. Williams (1993), “Social loafing: A meta-analytic review and theoretical integration,” Journal of Personality and Social Psychology, 65 (4), 681– 706. (P 280)

Kardes, Frank R. (1988), “Spontaneous inference processes in advertising: The effects of conclusion omission and involvement on persuasion,” Journal of Consumer Research, 15 (September), 225–33. (P 128)

Kardes, Frank R., B. M. Fennis, E. R. Hirt, Z. L. Tormala, and B. Bullington (2007), “The role of the need for cognitive closure in the effectiveness of the disrupt-then-reframe influence technique,” Journal of Consumer Research, 34 (October), 377–85. (P 109)

Karrh, James A., Kathy B. McKee, and Carol J. Pardun (2003), “Practitioners’ evolving views on product placement effectiveness,” Journal of Advertising Research, 43 (June), 139–49. (P 100)

Kaul, Anil and Dick R. Wittink (1995), “Empirical generalizations about the impact of advertising on price sensitivity and price,” Marketing Science, 14, G151–G160. (P 53)

Kellaris, James J., Anthony D. Cox, and Dena Cox (1993), “The effects of background music on ad processing: A contingency explanation,” Journal of Marketing, 57 (October), 114–25. (P 272)

Kennedy, Rachel and Byron Sharp (1997), “A test of the intersubjective certifiability of an advertising model,” European Marketing Association Proceedings, pp. 688–703. (P 22)

Kertz, Consuelo Lauda and Roobina Ohanian (1992), “Recent trends in the law of endorsement advertising: infomercials, celebrity endorsers and nontraditional defendants in deceptive advertising cases,” Hofstra Law Review, 19, 603–56. (P 153)

Ketrow, Sandra M. (1990), “Attributes of a telemarketer’s voice and persuasiveness: A review and synthesis of the literature,” Journal of Direct Marketing, 4 (3), 7–21. (P 241)

Kim, Hyeong Min (2006), “The effect of salience on mental accounting: How integration versus segregation of payment influences purchase decisions,” Journal of Behavioral Decision Making, 19, 381–91. (P 48, 49)

Kim, Hyeong Min and Thomas Kramer (2006), “‘Pay 80%’ versus ‘get 20% off’: The effect of novel discount presentation on consumers’ deal perceptions,” Marketing Letters, 17 (4), 311–21. (P 221)

Kim, Min-Sun and John E. Hunter (1993a), “Attitude–behavior relations: A meta-analysis of attitudinal relevance and topic,” Journal of Communication, 43 (1), 101–42. (P 298)

Kim, Min-Sun and John E. Hunter (1993b), “Relationships among attitudes, behavioral intentions, and behavior: A meta-analysis of past research, Part 2,” Communication Research, 20 (3), 331–64. (P 298)

Klein, Daniel B. and John Majewski (1994), “Plank road fever in antebellum America: New York state origins,” New York History, January, 39–65. (P 67)

Klink, Richard R. (2001), “Creating meaningful new brand names: A study of semantics and sound symbolism,” Journal of Marketing Theory and Practice, 9 (2), 27–34. (P 195)

Klink, Richard R. (2003), “Creating meaningful brands: The relationship between brand name and brand mark,” Marketing Letters, 14 (3), 143–157. (P 219)

Knowles, Eric S. and Jay A. Linn (2004), Resistance and Persuasion. Mahwah, NJ: Lawrence Erlbaum Associates. (P 3)

Kogut, Tehila and Ilana Ritov (2005a), “The singularity effect of identified victims in separate and joint evaluations,” Organizational Behavior and Human Decision Processes, 97, 106–16. (P 93)

Kogut, Tehila and Ilana Ritov (2005b), “The ‘identified victim’ effect: An identified group, or just a single individual?” Journal of Behavioral Decision Making, 18, 157–67. (P 93)

Kogut, Tehila and Ilana Ritov (2007), “‘One of us’: Outstanding willingness to help save a single identified compatriot,” Organizational Behavior and Human Decision Processes, 104, 150–7. (P 70, 94)

Kover, Arthur J. and William L. James (1993), “When do advertising ‘power words’ work?” Journal of Advertising Research, 33 (July/August), 32–8. (P 188)

Kraft, Robert N. (1987), “The influence of camera angle on comprehension and retention of pictorial events,” Memory and Cognition, 15 (4), 291–307. (P 208)

Krech, David, Richard S. Crutchfield,

Return Main Page Previous Page Next Page

®Online Book Reader