Persuasive Advertising - J. Scott Armstrong [251]
A
AT&T, 217
Abela, Andrew, 314
Abend, Lisa, 219, 258
Abercrombie & Fitch, 193
Abernethy, Avery M., 27, 147, 226, 240
Abraham, M., 32, 298
Absolut Vodka, 60, 169
Abu Ghraib, 164
Adams, Henry F., 170, 263
Adams, John, 98
Adaval, Rashmi, 203
Adewole, Akanbi, 73
Adkinson, Janice E., 215
Ahearne, Michael, 128
Aiken, Milam, 283
Air New Zealand, 48
Akhter, Syed H., 326
Alaska Airlines, 144
Alba, Joseph W., 159, 181
Alber-Seltzer, 143
All-American Ads: 20s, 245
Allen, Mike, 95, 125, 146
Allison, Ralph I., 19
Alpert, Judy I., 273
Alpert, Mark I., 273
Altermatt, T. W., 52
Amazon, 57, 59, 150
America Online (AOL), 83
American Academy of Implant Dentistry (AAID), 215
American Advertising Museum, 1
American Airlines, 28, 33
American Cancer Society, 115
American Civil Assocation, 16
American Express, 31, 141
American Heart Association, 76
American Tourister, 145
Amir, On, 88
Amway, 175
Anderson, Carol H., 147
Anderson, Daniel R., 268
Anderson, Eric T., 44
Anderson, Richard C., 184, 189
Andretti, Mario, 156
Andrews, J. Craig, 229
Ansett Airlines, 150–1
Anso Carpet, 203
Antin, Tony, 6, 28, 29, 188, 246
Antoniakis, John, 122
Apple, 14, 75–6, 114, 153, 157–8, 161, 162, 195
Applebaum, Judith, 148
Aquinas, Thomas, 52
Araldite, 145
Areni, Charles S., 166
Ariely, Dan, 39, 54, 88, 188
Aristotle, 94, 124, 180, 199
Arkes, Hal, 114, 139, 169, 290
Armstrong, Lance, 98
Armstrong, J. Scott, 3, 4, 5, 9, 10, 14, 17, 18, 20, 80, 122, 135, 184, 215, 281, 284, 287, 290, 298, 299, 310, 320
Aronson, E., 4, 96, 150, 297
Arriva, 34
Arrow Collar, 236
Asch, Solomon E., 66
Ashmore, R. D., 123, 238
Assael, Henry, 248
Assmus, Gert, 306
Avis, 23, 163, 281
Avorn, Jerry, 8
Ayton, Peter, 114
B
B. Altman, 71
B. F. Goodrich, 220
Babin, Laurie A., 134, 187
Bacon, Frederick T., 169
Baddeley, Alan, 36
Baker, Chris, 15, 63, 111
Baker, J. Ryan, 205, 256
Baker, Julie, 60
Baker, Michael J., 153, 154
Baker, William E., 99
Baker (Petfoods), 113, 220, 236
Ballachey, Egerton L., 78
Bao, Yeqing, 48
Barker, Stephen, 227
Barnardo’s, 96
Barnes, James G., 4, 47, 158, 159, 160
Baron, J. C., 269
Barratt, Thomas S., 99
Barry, Dave, 280
Barry, Thomas E., 322
Bartle Bogle Hegarty, 31
Bartolini, Tony, 121
Bastianutti, Lana M., 283
Basu, Kanul, 232
Bates, Charles Austin, 217
Bates, Ted, 30
Bateson, Melissa, 91
Batra, Rajeev, 168
Batson, C. Daniel, 91, 105
Bauer, A., 83
Bauer, Hans H., 57
Baumgarth, C., 299
Baxt, William G., 289
Bayer, 165
BBDO, 244
Beaman, Arthur L., 12, 83
Beard, Fred K., 230
Bearden, William O., 46, 76
Beattie, A. E., 131
Bechtold, J. I., 128
Beckham, David, 89
Bell Telephone, 75
Bellman, Steven, 3, 4, 56, 155, 225
Beltramini, Richard F., 183, 307
Bendix, 244
Benetton, 192–3
Bennett, Elizabeth A., 184
Benson, Isabelle, 242
Berlex Labs, 296–7
Berlin, Jesse A., 289
Bernbach, Bill, 15, 28, 29, 33, 89, 110, 124,
129, 185, 187, 189, 196, 202, 204, 217, 224, 234, 245, 263, 278, 281
Bergen, Mark E., 54
Berger, Warren, 31, 198, 227, 237, 248
Bergh, Bruce G. Vanden, 283
Bergkvist, Lars, 17
Berkowitz, Lawrence, 68
Bernard, Michael, 254
Bésame Mucho, 166
Bestbuy.com, 42
Betty Crocker, 119
Bever, Thomas G., 257
Bhargava, M., 204
Bhatla, S., 206
Bickman, Leonard, 68
Binet, Les, 34, 113, 120, 220, 236
Bisquick, 89
Biswas, Abhijt, 134, 156, 187
Bizer, George Y., 45
Biztravel, 41
Blair, Edward A., 48
Blair, M. Elizabeth, 41
Blair, Margaret H., 298
Blake, Robert R., 237
Blank, Arthur, 65, 175
Blasko, Vincent J., 204
Blass, Thomas, 80
Blood, Deborah J., 105
BMW, 133, 167, 209
Boddingtons, 31
Boehm, L. E., 169
Boggs, J. S. G., 72
Bohner, Gerd, 133
Bolin, Diana, 76
Bolls, Paul D., 276
Bolstein, Richard, 84
Bonacci, Angelica M., 236
Boninger, David S., 173
Booth-Butterfield, Steve, 320
Bornstein, Robert F., 99
Bose, 55, 64, 116, 123, 139, 176, 219
Bourgeois, Martin J., 126
Bower, Amanda B., 238
Bozell, 204
Bradac, James, J., 188
Bradley, Samuel D., 189