Persuasive Advertising - J. Scott Armstrong [252]
Brannon, Laura A., 74
Branston, 159–60
Brase, Gary L., 149
Braun, Kathryn A., 101
Bretl, Daniel J.. 120
Brickman, Phillip, 76
Brielmaier, Andreas, 44, 45
Briesch, Richard, 54
Briggs, Robert O., 283
Bristol-Myers, 147
British Airways, 134, 238
British Coal, 228
Broadbent, Tim, 19, 31, 92, 111, 127
Brock, Timothy C., 74, 107, 120, 173
Broderick, Matthew, 155
Brodie, R., 14
Broeder, D., 72
Brokaw, Tom, 156
Broman, Gunnar, 60
Brotherton, Timothy P., 89
Brower, Charles, 244
Brown, Gene, 235
Brown, K. S., 287, 288
Brown, Norman R., 141
Brown, Steven P., 183, 307
Brownlow, Sheila, 123
Bruner, Gordon C. II, 273
Bryant, Jennings, 231–2
Brylcreem, 89
Budweiser, 106, 230–1
Buhr, T., A., 121
Buick, 156
Bullington, B., 109
Bulova, 197
Burger, Jerry M., 178
Burger King, 79
Burgi, Walter, 248
Burke, Jeffrey, 9, 31, 33, 70, 118, 119, 145, 151, 232, 267, 268, 302
Burnett, Leo, 191, 196, 225, 284, 287
Burnhill, Peter, 255, 256
Burnkrant, Robert E., 193, 248
Burns, Alvin C., 134, 187
Burrell, N. A., 188
Burton, Philip Ward, 10, 29, 300
Burwell, R., 257
Busch, Jon, 188
Bush, George W., 162
Bushman, Brad J., 91, 105, 236
Business/Professional Association Gold Key Awards, 15
Business Strategy Review, 279
Butler, Samuel, 174
C
Cacioppo. John T., 4, 21, 66, 167, 171
Calder, Bobby J., 164
Caldwell, Cathy, 72
Calkins, Ernest, 129, 217
Callaham, Michael L., 289
Camacho, M., 285
Campbell, L., 231
Campbell Soup, 214
Cannell, Charles F., 271
Cantor, Joanne, 120, 166
Caples, John, 171, 230, 245
Capon, Noel, 202
Carducci, Bernado J., 83
Carlsmith, J. M., 56
Carlson, Les, 155
Carlton, 174
Carmon, Ziv, 54, 57, 65
Carpenter, K. M., 133
Carpenter, Patricia, A., 241, 246
Carroll, Lewis, 167
Cartier, 60
Caruso, Enrico, 154
Casey, S., 181
Castellano, Nadine M. , 168
Catanescu, Codruta, 231
Caxton, William, 256
Chaiken, Shelly, 55, 241
Chamblee, Robert, 248
Chandon, Pierre, 93
Chandrashekaran, Rajesh, 46, 47
Chandy, Rajesh, 85
Chanowitz, Benzion, 65, 175
Chaparro, Barbara S., 261
Chapman, J. P., 7
Chapman, Loren J., 7
Charlebois, M., 128
Chattopadhyay, Amitava, 232
Chebat, Jean–Charles, 128, 184, 191
Cheret, Jules, 247
Cherian, J., 204
Chiat/Day, 162, 191
Chinander, Karen R., 52
Chiropractic Association, 263
Chisholm, J, 225, 262
Chivas Regal, 53, 89, 130
Chou, Linly, 157, 158
Christian Aid, 198
Chrysler, 113, 157
Chung, Cindy M. Y., 48
Cialdini, Robert, 3, 53, 63, 68, 71, 74, 115, 133, 134, 175
Cilders, Terry L., 207, 259
Cioffi, D., 81
Circuit City, 223
Citigroup, 220
Clark’s (shoes), 59–60
Clarke, J. Craig, 265
Clee, Mona A., 128, 175
Clemons, D. Scott, 170
Cline, Thomas W., 234
Clinique, 200
Co-op Food Retail Stores, 19
Coca-Cola, 20, 71, 79, 99, 138, 158, 160, 171, 198
Cohen, Dorothy, 212
Cole, C. M., 83
Cole, Catherine A., 168
Coleman, Lerita, 271
Colgate, 30, 249
Collopy, Fred, 17, 18
Comfort Suites, 135
Communications Arts, 176
Compeau, Larry D., 46, 47
Complete dog food, 220
Coney, Kenneth A., 147
Connell, J. B., 287, 288
Connolly, Terry, 139, 282, 283, 285
Cook, Thomas D., 173
Cook, William A., 16
Cooper, Joel, 184
Cooper, Michael, 153
Cooper, William H., 283
Copeland, Gary, 161
Corfman, Kim P., 18, 56
Costley, C., 4, 158, 159, 160
Cotte, June, 90
Coulter, Robin A., 90
Cowan, Aileen, 147
Cox, Anthony D., 272
Cox, Dena, 272
Cox, Jennifer L., 52
Cracker Jack, 99
Crask, Melvin R., 9, 22, 151, 152, 302
Cravendale, 202
Crest, 155–6
Crowell, Henry Parson, 155
Croyle, Robert T., 126
Crutchfield, Richard S., 78
Cruz, Penelope, 79
Cude, Brenda, 194
Culkin, Macaulay, 153
Cummings, William, 81
Cutler, Bob D., 263
D
Daewoo, 139, 202
Dalgas, Olaf, 122
Dallas Morning News, 273
Dalrymple, Helen, 6, 23, 116, 118, 255
Dana, J., 290
Darke, Peter R., 48, 55
Das, Enny H. H. J., 109
Dash of Style, A, 253
Dave, 119
Davenport, J. William, 120, 177, 229, 252
Davidson, Carolyn, 227
Davis, Barbara P., 108, 109
Davis, Lindsey, 255
Davison, Alice, 184, 189
Dawes, Robyn M., 290
Dawson, Neil, 119
Day, Ellen, 22