Persuasive Advertising - J. Scott Armstrong [253]
De Beers, 222
Dean, James, 153
Dean, Dwane H., 156
Deaner, Robert O., 153, 235
Death of a Student, 67
DeCesare, K., 178
Deighton, John, 113
DeJong, William, 76
Dell, 101, 175
Dell, Michael, 155
Della Bitta, Albert J., 55
Delta Airlines, 29
DeMonbreun, B. G., 104
Dennis, Alan R., 283, 285
DeSanctis, Geraldine, 150
Deuser, P. S., 83
Devezer, B., 136
Dhar, R., 259
Diamond, Daniel S., 210, 248
Diamond, Steven L., 27, 87, 147
Dickerson, Chris. A., 90
Dickson, Gary W., 150
Dickson, Peter R., 46, 206
Diehl, Michael, 283
Digital Equipment, 28, 68
Dillard, James P., 3, 83, 200–1
Diller, Hermann, 44, 45
Dillman, Don, 308
Dinkins, David, 164
Direct Marketing Association, 177, 251
Dodge, H. Robert, 251
Dodge, 33, 206
Dolinski, Dariusz, 110
Domzal, T. J., 151
Donath, Bob, 252
Donthu, N., 204
Doob, Anthony N., 56
Dove, 106–7, 129, 205
Downy, 10–11
Doyle, Dane, Bernbach, 94, 145
Dr. Scott’s, 150
Drèze, Xavier, 43, 177
Du Pont, 223
Dubitsky, T. M., 131
Duckworth, Gary, 72, 139, 202
Duffy, S. A., 226
Dunlop, 153
Dunn, Theodore F., 16
Duracell, 159, 167
Durvasula, Srinivas, 229
Dyer, David C., 159
Dyson, Mary C., 254
Dzindolet, M. T., 285
E
E. R. Squibb, 116
E.T., 100
Eagly, Alice H., 123, 238, 241
Eats, Shoots and Leaves, 253
Eckel, C. C., 122
Economist, The, 38–9, 75, 198, 255
Edell, Julie A., 206
EFFIES, 15, 18
Ehrlich, E., 183
Eisend, Martin, 231
Eisenstein, Eric M., 317
El Al, 204
Ellen, Pam S., 140
Ellerman, C. S., 131
Elliot, Andrew J., 211
Elliott, Jane, 75
Elpers, Josephine Woltman, 86, 250
Energizer Bunny, 167
Engstrom, Erika, 151, 241
Erdogan, B. Zafer, 153, 154
Erickson, M. H., 108
Esslemont, Don, 215
Estelami, Hooman, 45, 202
Etzel, Michael J., 1
Euripides, 127
Eurostar, 200
Evanschitzky, Heiner, 299
F
Famina, Jerry Della, 233
Fan, David P., 162
Fang, Xiang, 214
Farley, John U., 306
Fasolo, Barbara, 39
Fazio, Russell H., 117
FCUK, 193
Feasley, Florence G. , 248, 263
Federal Trade Commission (US), 87, 130, 145, 147, 153, 157, 211, 321
Feldwick, Paul, 60
Felix cat food, 220
Fennis, Bob M., 109
Fern, Edward F., 4, 158, 159, 160, 284
Fernandez, Karen V., 187, 212
Fernandez, M., 254
Festinger, Leon, 104, 107
Fetherstonhaugh, D., 148, 181
Finn, Adam, 210, 212, 248
First Direct, 132
Fisher, R., 84
Fitzgerald, F. Scott, 189
Fitzsimons, Gavan J., 131
Fleischmann, 156
Fogg, B. J., 76, 118
Foot Locker, 117
Foote, Cone, & Belding, 53
Ford, Gary T., 148
Ford, 185–6
Fowler, N. C., 23, 25, 219, 233
Fox, Doug, 261
Fox, Richard J., 9, 151, 152, 302
Fox, Stephen R., 1, 6, 63, 116, 157, 217, 222
Franke, George R., 27, 147, 157, 158, 240
Franklin, Benjamin, 243, 255, 280, 290
Franzen, Giep, 6–7, 229, 246, 269
Fraser, S. C., 82
Frederick, S., 61
Frederick, Shane, 21, 41
Freedman, Jonathan L., 55, 56, 82
French Connection United Kingdom (FCUK), 193
French, Neil, 53
French Connection, The, 106
Friedrich, J., 148, 181
Friends, 101
Fromkin, H. L., 74
Fuller, Barbara K., 121
Furnham, Adrian, 33, 242
Furchtgott–Roth, Diana, 148
Furse, David H., 9, 29, 31, 32, 33, 70, 71, 85, 86, 117, 118, 145, 152, 165, 172, 207, 226, 236, 267, 268, 269, 272, 274, 302
G
Gaeth, Gary J., 40, 304
Gal, David, 304
Gale, Harlow, 100
Galileo, 128
Gallagher, D., 181
Gallup & Robinson, 4, 10, 152, 300, 321
Gallupe, R. Brent, 283
Galton, F., 237
Ganesan, Shankar, 281
Garcia, Raul, 197
Garner, James, 153
Garner, R., 81
Garramone, Gina M., 163, 164
Gaski, John F., 1
Geddens, George, 66
Geiger, Seth F., 276
Gelade, Garry A., 279
Gelb, Betsy D., 300
Gélinas–Chebat, C., 128, 184, 191
Geller, E. Scott, 174
Gendall, Philip, 55
General Mills, 119
General Motors, 208, 261
Gerety, Frances, 222
Getchell, 157
Gibbons, Pamela, 188
Gigerenzer, Gerd, 95, 148, 297
Gillette, King, 251
Gillette, 210
Ginsburg, H. J., 269
Glassman, M., 215
Glatzer, Robert, 16, 244, 281
Glidden, 166
Godzilla, 117
Goebbels, Joseph, 167
Goethe, Johann Wolfgang von, 67
Goldman, Rachel, 66
Goldsmith, Ronald E., 155
Goldstein, Daniel G., 39
Goldstein,