Persuasive Advertising - J. Scott Armstrong [254]
Goldstein, Noah J., 71
Goldwyn, Samuel, 103, 275
Goodrum, Charles, 6, 23, 116, 118, 255
Google, 160, 168, 191, 197
Gore–Tex, 40
Goren, Amir, 121
Gossage, Howard, 131
Gourville, John T., 35, 37, 47, 49
Graefe, Andreas, 290
Gratzer, David, 2
Graves, Michael F., 190
Green, Andrew, 33, 242
Green, Kesten C., 18, 122, 215
Green, Laurence, 94, 144, 160, 220
Green Giant, 225
Greenberg, Bradley S., 156
Greenleaf, Eric A., 49
Greenwald, Anthony G., 133, 136, 217
Greifeneder, Rainer, 35, 37
Gregory, W. Larry, 133
Grewal, Dhruv, 4, 46, 47, 60, 158, 159, 160
Grewal, Diana S., 46
Grey Goose, 160
Greyhound, 222
Greyser, Stephen A., 27, 87, 147
Griskevivius, Bladas, 71
Grohmann, Bianca, 136, 139
Grove, W. M., 279
Gruder, Charles L., 173
Gruen, Thomas, 128
Guardian, 162
Gunter, Barrie, 33, 242
Gupta, R., 206
H
Haber, R. N., 206
Habitat for Humanity, 93
Hackett, C., 169
Hafer, Carolyn L., 184
Häfner, H., 67
Hahn, Fred E., 245
Halifax, 16
Hall, Crystal C., 121
Hallward, John, 217
Haloid Corporation, 144–5
Hamilton, Carl, 60
Han, Cheng Y., 49
Handlin, Amy H., 296
Hanes Socks, 198
Hargadon, Andrew, 282
Hargreaves, David J., 274
Harlam, Bari A., 57
Harmon, Robert R., 158
Harms, L. S. 271
Harris, Richard J., 128, 131
Hart, H., 83
Hartley, J. R., 78–9
Hartley, James, 255, 256
Hartley, Steven W., 15
Harvard Business Review, 87, 147
Harvey Nichols, 247
Harvey Probber, 190
Haselgrove, Mark, 254
Hasher, Lynn, 169
Hathaway, 51–2, 108
Häubl, Gerald, 43
Hauer, Ezra, 5
Haugtvedt, Curtis P., 171
Hausknecht, Douglas, 137, 275
Haynes, Alex B., 290
Hebl, M. R., 196, 211
Hecker, Sidney, 272
Heckler, Susan E., 235
Heeler, Roger M., 44
Heesacker, M., 167
Heimann, Jim, 245, 255
Heimbach, J. T., 138
Helgesen, Thorolf, 13
Hermann, Andrea, 57
Herr, Paul M., 117
Hershey, John, 39, 51
Hershey (confectionery), 188
Hertz, 163
Hirt, E. R., 109
Hite, Morris, 189
HMV, 224–5
Hoad, Alison, 95, 202
Hoch, Stephen J., 58
Hocutt, M. A., 206
Hoek, J., 55
Hoffman, Dustin, 155
Hoffman, L. R., 284
Hofling, Charles K., 81
Hofmann, Julian, 54
Hogarth, Robin M., 38
Hogarth, William, 243
Holbrook, Morris B., 248
Holden, Reed K., 45
Holes, Adrian, 216
Hollingworth, Harry L., 67, 194, 259
Hombouger, S., 184
Homer, Pamela M., 101
Honda, 140, 166
Hoover, 289
Hopkins, Christopher D., 94
Hopkins, Claude C., 6, 30, 40, 138, 181, 186, 203, 219–20, 228, 230, 238, 251
Hoque, Abeer Y., 176
Hornikx, Jos, 182
Horton, Sarah, 3, 262, 265
Horton, Steve, 235
Horwitz, Irwin B., 280
Horwitz, Sujin K., 280
Hotchkiss, G. B., 67, 194
Houghton, John, 186
Houston, Michael J., 207, 259
Howard, Daniel J., 166, 322
Hoyer, Wayne D., 19, 47, 183, 215, 241, 270, 276
HP, 159–60
Hubbard, R., 298, 299
Huber, Joel, 134
Huber, Peter W., 41
Huberman, Gur, 37
Huhmann, Bruce A., 89
Hull, S., 254
Hulme, Charles, 187
Humane Society of New Zealand, 93
Hummer, 270
Hunt, James M., 151
Hunter, John E., 298
Hush Puppies, 166
Huxley, Aldous, 182, 189
I
I Can’t Believe It’s Not Butter, 72
Iceland, 146
IDEO, 282
IGA, 42–3
IKEA, 219, 233, 271
Ind, Nicholas, 228
Infiniti, 207
Inman, J. Jeffrey, 47, 74, 99
Innis, Douglas E., 41
Institute for Justice, 205
Institute of Practitioners in Advertising (IPA), 15, 16, 19, 31, 34, 60, 63, 64, 72, 78, 92, 93, 94, 95, 96, 111, 113, 119, 125, 127, 132, 136, 139, 144, 160, 198, 202, 220, 231, 236, 290, 322
Ipsos ASI, 4, 9, 302, 322
Iron Age, 248, 252
Isuzu, 233, 250
iTunes, 114
Ivory Soap, 130, 254
Iyengar, Sheena S., 35, 37–8
J
J. D. Power, 156
J. Walter Thompson, 18
Jackson, Douglas N., 278
Jackson, Sally, 235
Jacobson, Robert 154
Jacoby, Jacob, 138, 183, 214, 215, 241, 270, 276, 296, 297
Jaffa, 116
Jaguar, 107, 197
Jain, Shailendra Pratap, 161
James, Jeannine M., 84
James, William L., 188
Jamison, Martin, 256
Jandreau, S., 257
Janiszewski, Chris, 203
Jarvenpaa, Sirkka, 150
Jasperson, Amy E., 162
Javalgi, Rajshekhar G., 263
Jeep, 204–5
Jefferson, Thomas, 122, 161
Jenn–Air, 199
Jensen, Jakob D., 304, 322
Jenson, Thomas