Persuasive Advertising - J. Scott Armstrong [255]
Jessup, Leonard M., 282, 285
JFM 102.2, 185
Jiang, Wei, 37
John Wanamaker, 75, 87, 202
Johnson & Johnson, 160
Johnson, Eric J., 39, 49, 51, 139
Johnson, Lyndon B., 94
Johnson, Madeline, 234
Johnson, Michael D., 57
Johnson, S., 148
Johnson, Samuel, 27, 156
Johnson-Cartee, Karen S., 161
Johnson’s car polish, 53
Jones, John P., 298
Jones, Marilyn Y., 242
Jones, R. J., 122
Jones, Robert L., 264
Jordan, Michael, 129, 152
Jordan Motor Company, 88
Juieng, Daniel, 175
Jun, Sung Y., 40
Jurkowitsch, Andreas, 133
Just, Marcel Adam, 241, 246
Just for Feet, 230
K
Kacelnik, A., 122
Kahan, Dan M., 24
Kahneman, Daniel, 54, 58, 304
Kaikati, Jack G., 152
Kamins, Michael A., 166
Kanner, Beatrice, 79, 153, 197, 228, 238
Kanungo, Rabindra, 237
Kaplan, R., 257
Karau, Steven J., 280
Kardes, Frank R., 109, 128
Karrh, James A., 100
Kaul, Anil, 53
Kavanoor, S., 4, 158, 159, 160
Keaveney, Susan M., 135
Keir, J., 226
Kellaris, James J., 234, 272
Kellogg, 19, 111, 118
Kelly, David, 282
Kelly, Walt, 20
Kemmer, S., 196, 211
Kennedy, John E., 63
Kennedy, John F., 269
Kennedy, Rachel, 22
Kent, Robert J., 58
Kentucky Fried Chicken, 161
Kerker, R. M., 131
Kernan, J. B., 151
Kerry, John, 162
Kertz, Consuelo Lauda, 153
Ketrow, Sandra M., 241
Khazian, Azar M., 71
Khera, Amit V., 153, 235
Kibarian, Thomas M., 44
Kim, D., 206
Kim, Hyeong Min, 48, 49, 221
Kim, Kihan, 276
Kim, Min–Sun, 298
Kinsey, Dennis, 162, 164
Kiplinger’s Personal Finance, 255
Kirby, Patrick N., 44
KitKat, 223
Klamer, Arjo, 2
Klein, Daniel B., 67
Klein, David M., 231–2
Klentz, B., 83
Klink, Richard R., 195, 219
Kmart, 45, 60, 223
Knight, Frank, 30
Knowles, Eric S., 3, 108, 109
Knuff, D. C., 136
Kodak, 223, 265
Kofron, John H., 248
Kogut, Tehila, 70, 93, 94
Kohl, J., 83
Kohler, 187
Kohn, Cl. A., 74
Koper, R. J., 188
Koslow, Scott, 9, 31, 33, 70, 118, 120–1, 144, 145–6, 208, 227, 270, 272, 302
Kover, Arthur J., 188
Kraft, Robert N., 208
Kramer, Thomas J., 221, 282
Krech, David, 78
Kresge, J., 121
Krishna, Aradhna, 54, 57, 209
Kruger, Justin, 52
Krugman, Herbert E., 21
Kühberger, Anton, 304
Kuhn, Deanna, 202
Kulik, Robert L., 154
Kunreuther, Howard, 39, 51
L
Laband, David N., 226
Lackawanna Railroad, 198
Ladies Home Journal, 255
Lafferty, Barbara A., 155
Lambert, Zarrel V., 45
Lambrecht, Anja, 51
Lammers, H. Bruce, 139
Land’s End, 176
Landauer, T. J., 56
Landon, E. L. Jr., 48
Landreth, Stacy, 238
Lane, D. M., 196, 211
Lane, Vicki R., 135
Lang, Bodo, 128
Langer, Ellen, 65, 175
Langlois, Judith H., 123, 237
Langtry, Lillie, 154
Large, M., 83
Larrick, Richard P., 105
Larson, M. W., 131
Lasker, Albert, 63, 243
Laskey, Henry A., 9, 22, 151, 152, 302
Lass, Norman J., 274
Latham, Gary P., 20, 283
LaTour, Michael S., 96
Lau, Sing, 122
Laurent, G., 43
Lauriola, Marco, 40
Law, Sharmistha, 101
Leacock, Stephen B., 106
Lebow, B. S., 279
Lee, Byung–Kwan, 158
Lee, Jerry, 73
Lee, Wei–Na, 158
Lee, Yih H., 49
Lee Jeans, 117
Lefkowitz, Monroe, 237
Lehmann, Donald R., 18, 54, 57, 248, 306
Leibovitz, Annie, 205
Leigh, James H., 249
Leippe, Michael R., 4
Lenin, Vladimir, 122
Leno, Jay, 207
Leo Burnett agency, 85
Lepper, Mark R., 35, 37–8
Lessig, V. P., 206
Lessne, Greg J., 74
Leve, C., 108
Levenson, Bob, 204
Lever Bros., 18, 143
Levi Strauss, 15
Levin, Irwin P., 304
Levine, Robert, 3, 66
Levy, Haim, 304
Levy, Moshe, 304
Levy, R., 159
Lewis, Clive, 262
Lewis, Harvey S., 204
Lewis, Hershell G., 17
Lewis, Lennox, 135
Lewis, Michael, 8
Leyendecker, J. C., 236
Libby’s tomato juice
Life, 252
Lifebuoy, 143
LifeSharers, 290
Lincoln, Abraham, 159–60, 161
Linn, Jay A., 3
Listerine, 130, 215
Livelsberger, J., 32, 298
Liyanarachchi, Gregory A., 297
Locke, Edwin A., 12, 20, 283, 296
Locke, John, 194
Lodish, Leonard M., 32, 298
Loewenstein, George, 50, 86, 93
Logan, Michael, 276, 277
Lohse, Gerald L., 176, 210, 212, 229, 254
Lois, George, 145
Longo, L. C., 123, 238
Lord, K. R., 206
Louie, Therese A., 154
Loureiro, Maria L., 140
Lowrey, Tina M.,