Persuasive Advertising - J. Scott Armstrong [256]
Lubetkin, B., 32, 298
Lucky Strike Girl, 123
Lukeman, Noah, 253
Lutz, Kathy A., 206
Lutz, Richard J., 206
Lynch, Patrick J., 3, 262, 265
Lynn, M., 84
Lynn, Michael, 73
M
M&Ms, 92–3
Maas, Jane, 7, 267
Maccoby, Nathan, 107
MacGregor, Douglas G., 307
MacInnis, D. J., 40, 85
MacKenzie, Scott B., 187
MacLachlan, James, 276, 277
MacPhillamy, D. J., 158
MacRae, Murray, 298
Madden, Thomas J., 230, 231
Mahoney, Michael J., 104, 278
Maier, Norman R. F., 284, 285
Majewski, John 67
Makhijaniand, M. G., 123, 238
Malter, Alan J., 281
Manchester Evening News, 132
Mandisodza, Anesu N., 121
Mapes & Ross, 9, 276
Markman, Arthur B., 159
Marks, Lawrence J., 166, 274
Marlboro, 85
Marmorstein, Howard, 181
Martin, Brett A. S., 128
Martindale, Colin, 279
Mason, Marlys J., 215
Matzl, Elliot, 273
Maxwell House, 220, 273
Mayer, Martin, 6
Mayflower, 116
Mazar, Nina, 88, 188
Mazis, Michael B., 73, 214, 215
McAlister, L., 47
McCarthy, Michael S., 259
McCelland, Gary H., 39
McCloskey, Deirdre N., 5
McCloskey, Donald, 2
McCluskey, Jill J., 140
McDonald’s, 164, 222–3
McGinis, John M., 55
McGlone, Matthew S., 199
McKee, Kathy B., 100
McKendrick, Jennifer, 274
MacLachlan, James, 287
McLaughlin, Katy, 140
McLennan, M., 121
McNeil Nutritionals, 29
McNeill, Dennis L., 214
McQuarrie, Edward F., 200, 201
McQueen, J., 113
Meeds, Robert, 189
Meehl, Paul E., 279
Mehta, Abhilasha, 86, 152
Mela, Carl, 57
Menon, Geeta, 194, 195
Mercedes–Benz, 89, 133
Mercury Sable, 202
Messaris, Paul, 208, 227, 234, 268
Messerschmidt, Willy, 16
Meszaros, Jacqueline, 39, 51
Metcalf, Barbara L., 215
Meuhling, Darrel D., 229
Meyer-Hentschel, Gundolf, 251
Meyers-Levy, Joan, 209
Meyvis, Tom, 203
MGM, 100
Michell, S., 269
Mick, David Glen, 200, 201
Microsoft, 107, 157, 161, 223
Milgram, Stanley, 68, 80, 296
Millais, John, 247
Millard, Robert T., 213
Miller, D., 150
Miller, Darryl W., 274
Miller, G. A., 36
Miller, Gerald R., 156
Miller, Richard L., 76
Miller Lite, 230
Milne, Markus J.. 297
Miniard, Paul W., 206
Minnesota Morning Tribune, 264
Miracle, Gordon E., 31
Mischel, Walter, 298
Mittelhammer, Ron C., 140
Mogilner, Cassie, 37
Mohr, Lois A., 140
Mongeau, Paul A., 4
Monroe, Kent B., 48, 52, 55
Montana, Joe, 154
Montgomery, David A., 72
Moore, Danny L., 137, 275
Moore, David J., 137
Moore, Ellen M., 76
Moore, Melissa, 90
Morales, Andrea C., 52
Morgan, James N., 105
Morgan, Susan E., 201
Moriarty, Sandra E., 15, 18
Morrison, Donald G., 183
Morwitz, Vicki G., 49, 298
Mothersbaugh, David L., 259
Motley, Carol M., 156
Mouton, Jane S., 237
Movado, 187
Muderrisoglu, Aydin, 159
Muehling, Darrel D., 276
Muhanna, Waleed A., 139
Mundell, James, 217
Muthukrishnan, A. V., 159
Myers, John G., 141
N
N. W. Ayer, 263
Nabisco, 72–3
Nader, Ralph, 147
Nagle, Thomas, 45
Naipaul, Sandra, 45
Nakayachi, Kazuya, 164
Nash, Ogden, 19
Nass, Clifford, 76, 118
National Conservative Political Action Committee, 163
National Endowment for the Arts, 45
National Football League (US), 56, 215
National Park Service (US), 67
National Public Radio, 148
National Sleep Foundation, 129
Nawrat, Richard, 110
Neiman–Marcus, 45
Nelson, C., 279
Nelson, Carol, 17
Nelson, Margaret C., 215
Nemeth–Brown, Brendan, 288
Nemeth, Charlan J., 287, 288
Nettle, D., 91
Neuborne, Ellen, 117
New Balance, 153
New Coke, 71
New Haven Railroad, 89
New Jersey, 223
New Yorker, 181
Newell, Stephen J., 155
Newman, Paul, 141
Newton, Helmut, 59
Ng, Aik Kwang, 279
Nguyen, Adam, 44
Nielsen, Jakob, 202, 225, 250, 262
Niesta, Daniela, 211
Nike, 60, 100, 129, 191, 225, 233
Nisbett, Richard E., 105
Nisenholtz, Martin, 7, 267
Nixon, Richard, 269
Nokia, 117
Norenzayan, Ara, 91
Norland, 31
North, Adrian C., 274
Notarantonio, Elaine M., 74
Novemsky, Nathan, 259
Nurnberg, Walter, 208
Nunamaker, J. F. Jr., 283
Nunes, Joseph C., 54, 177
Nutri-Grain, 111
O
O’Connor, Gina C., 287
O’Curry, Suzanne, 57, 65
O’Keefe, Daniel J., 1, 3, 10, 13, 18, 26, 27, 90, 123, 125, 126, 127, 146, 148, 151, 156, 174,