The Coke Machine - Michael Blanding [153]
Page 23 few “national” products: Juliann Sivulka, Soap, Sex, and Cigarettes: A Cultural History of American Advertising (Belmont, CA: Wadsworth, 1998), 18-19.
Page 23 new markets in city department stores: Sivulka, 93.
Page 23 power of corporations was made complete: Bakan, 13-14.
Page 23 falling from 2,653 to 269: Sivulka, 93.
Page 23 companies that succeeded . . . quintessential example: Richard Tedlow, New and Improved: The Story of Mass Marketing in America (New York: Basic Books, 1990), 4-6.
Page 23 incorporated the Coca-Cola Company: Allen, 38-39; Pendergrast, 57-58.
Page 23 selling syrup wholesale . . . 400 percent profit: Charles Howard Candler, “Thirty-three Years with Coca-Cola 1890-1923” (unpublished manuscript, 1929), 20.
Page 24 legions of salesmen: Candler, “Thirty-three Years,” 16-19.
Page 24 made only $12.50 a week: Candler, “Thirty-three Years,” 33.
Page 24 sold in all forty-four states . . . soon to follow: Pendergrast, 61, 93.
Page 24 sleeping on a cot: Allen, 67.
Page 24 drum up clients . . . solely on advertising: Candler, “Thirty-three Years,” 139.
Page 24 one-man pep squad: Allen, 71-72.
Page 24 more than 250,000 gallons . . . over a million: The Coca-Cola Company, Annual Report, 1923; Tedlow, p. 29.
Page 24 $1.5 million in sales: Tedlow, 29.
Page 24 In 1899, a Chattanooga lawyer . . . worked their territory: Allen, 106-107, 109; Pendergrast, 69-71.
Page 25 Sam Dobbs had been urging: Allen, 68.
Page 25 Chero-Cola . . . Coca & Cola: Roy W. Johnson, “Why 7,000 Imitations of Coca-Cola Are in the Copy Cat’s Graveyard,” Sales Management, January 9, 1926.
Page 25 “Unscrupulous pirates”: Tchudi, 34-35.
Page 25 “gourd vines in wheat fields”: Charles Howard Candler, Asa Griggs Candler (Atlanta: Emory University, 1950), 144.
Page 25 “the most beautiful sight we see”. . . “a political parasite”: Pendergrast, 96, 125.
Page 25 nascent Progressive movement: Beatty, 141-168.
Page 26 “I have spent my nights and my days”: Harold Hirsch, “The Product Coca-Cola and a Method of Carrying on Business from a Legal Point of View,” speech at 1923 bottlers’ convention.
Page 26 J. C. Mayfield . . . Koke: Pendergrast, 43.
Page 26 Hirsch brought suit . . . when it didn’t: Elton J. Buckley, “A Bottling Trade as well as a Trade Mark Decision of Great Importance,” National Bottlers Gazette, July 5, 1919, 83; Iver P. Cooper, “Unclean Hands and Unlawful Use in Commerce,” Trademark Reporter 71 (1981), 38-58.
Page 26 In a December 1920 ruling: Opinion, December 6, 1920, Koke.
Page 27 tens of millions of gallons . . . $4 million: The Coca-Cola Company Annual Report, 1922; Tedlow, 29.
Page 27 Candler bought up skyscrapers: Candler, Asa Griggs Candler, 262-263.
Page 27 depression got the best of him: Pendergrast, 93-95.
Page 27 eccentric drunk, who kept a menagerie: Kahn, 60.
Page 27 lacked his father’s vision: Allen, 79-80.
Page 27 suffered a nervous breakdown: Pendergrast, 97.
Page 28 treated Coca-Cola as his personal piggybank: Candler, Asa Griggs Candler, 145.
Page 28 Progressive changes . . . profits to investors: Candler, Asa Griggs Candler, 266.
Page 28 “forced liquidation” . . . “he was ready”: Candler, Asa Griggs Candler, 146.
Page 28 contribution of $1 million: Asa Candler to Warren Candler, July 16, 1914, reprinted in Candler, Asa Griggs Candler, 398.
Page 28 first of an eventual $8 million: The Emory Alumnus 27, no. 10 (December 1951), 3.
Page 28 mortgaged his own fortune: Candler, Asa Griggs Candler, 309-320.
Page 29 raising water rates . . . urged rich citizens: Pendergrast, 125-126.
Page 29 Howard was a lackluster president: Pendergrast, 126-127.
Page 29 head of the Atlanta Chamber . . . take over the company now: Allen, 91.
Page 29 His occupation was to make money: Tedlow, 56.
Page 29 breaking into a rival’s office: Allen, 92-94.
Page 29 strapping $2 million in bonds to himself: Dietz, 97.
Page 29 secured signatures