The Coke Machine - Michael Blanding [155]
Page 39 “Instead of advertising to one man”: Robinson testimony, Rucker, 86.
Page 39 total of $29,500 . . . almost entirely removed: Allen, 43-45.
Page 39 E. W. Kemble and especially Samuel Hopkins Adams: Young, 215-217.
Page 40 procession of smiling, fancily dressed Victorian women: Dietz, 50; Goodrum, 90.
Page 40 convulsive demographic changes: Mady Schutzman, The Real Thing: Performance, Hysteria, & Advertising (Hanover, NH, and London: Wesleyan University Press, 1999), 36.
Page 40 “evidence of leisure”: Thorstein Veblen, The Theory of the Leisure Class (Amherst, NY: Prometheus, 1998 [orig. pub. 1899]), 265, 171; see also Rob Walker, Buying In: The Secret Dialogue Between What We Buy and Who We Are, (New York: Random House, 2008), 64-65.
Page 40 “The President drinks Coke”: Paul Richard, “Andy Warhol, the Ghostly Icon: At the N.Y. Show, Summoning Images of the Pop Legend,” Washington Post, February 6, 1989.
Page 40 “the effect of modern advertising”: Fox, 70.
Page 41 subconscious desires: Turner, 146.
Page 41 especially adopted by makers of luxury items: Sivulka, 117.
Page 41 took over advertising from the older Frank Robinson: Candler, Asa Griggs Candler, 139.
Page 41 Dobbs dumped Massengale . . . baseball legend Ty Cobb: Dietz, 50-52.
Page 41 circuses, cigarettes . . . soft drink companies . . . “Interestingly enough”: Tom Reichert, The Erotic History of Advertising (Amherst, NY: Prometheus Books, 2003), 29, 46, 88.
Page 42 One 1910 ad . . . no “hint of impurity”: Watters, 218.
Page 42 “clean, truthful, honest publicity”: Allen, 79.
Page 42 “claiming nothing for Coca-Cola”: Watters, 98.
Page 42 half a million dollars a year: Watters, 98.
Page 42 more than $750,000: Dietz, 52.
Page 42 “best advertised article in America”: Graham and Roberts, 62.
Page 42 spent $1.4 million . . . just one year: Dietz, 55.
Page 43 Coke’s sales declined: Pendergrast, 128.
Page 43 frequent trips to Washington . . . limited syrup producers: Allen, 89.
Page 43 “Making a Soldier of Sugar”: Martin Shartar and Norman Shavin, The Wonderful World of Coca-Cola (Atlanta: Perry Communications, 1978), 39.
Page 43 “Lobby furiously behind the scenes”: Allen, 89.
Page 43 “the very joy of living to Our Boys”: Sivulka, 134.
Page 44 A lackluster student . . . manual laborer: Charles Elliott, “Mr. Anonymous”: Robert W. Woodruff of Coca-Cola (Atlanta: Cherokee, 1982), 87-91.
Page 44 born salesman: Elliott, 93-96.
Page 44 By 1922, he was: Elliott, 97.
Page 44 Ernest Woodruff both resented and admired: Allen, 154.
Page 44 established itself as the national brand: Tedlow, 55; Kahn, 123.
Page 44 “The chief economic problem” . . . anxieties of not owning: Fox, 94-95.
Page 45 brief attempt to increase rural sales: Dietz, 44; Waters, 149.
Page 45 “within an arm’s reach of desire”: Allen, 158.
Page 45 newspaper reporter in North Carolina: Watters, 147.
Page 45 “A man who can see life”: Dietz, 101-102.
Page 45 writing the entire Coca-Cola campaign: Dietz, 104.
Page 45 some of the best artists of the day: Pendergrast, 160.
Page 45 most memorable slogans: Louis and Yazijian, 44; Gyvel Young-Witzel and Michael Karl Witzel, The Sparkling History of Coca-Cola (Stillwater, MN: Voyageur Press, 2002), 95.
Page 46 Woodruff created a Statistical Department: Pendergrast, 161-163.
Page 46 “Salesmen should keep calling”. . . “We can count”: Tedlow, 33-35.
Page 46 quadrupling from $40 to $160: Allen, 176.
Page 47 $4 million . . . a cool million: Allen, 177.
Page 47 celebrity endorsements: Pendergrast, 175.
Page 47 an extra $1 million: Allen, 204.
Page 47 top twenty-five advertisers: Tedlow, 86.
Page 47 gradually following the lead: Barbara Fahs Charles and Robert Staples, Dream of Santa: Haddon Sundblom’s Vision (Washington, DC: Staples & Charles, 1992), 14.
Page 47 children leaving a Coke: V. Dennis Wrynn, Coke Goes to War (Missoula, MT: Pictorial Histories, 1996), 23.
Page 48 Profits of $14 million . . . $29 million: The Coca-Cola Company Annual Reports 1934 and 1939.
Page 48 “the essence of capitalism”: Robert Woodruff,