The Coke Machine - Michael Blanding [158]
Page 62 “A lot of people said”: Sergio Zyman, The End of Marketing As We Know It (New York: HarperBusiness, 1999), 49.
CHAPTER 3. BIGGERING AND BIGGERING
Page 63 hundredth-anniversary celebration: Ron Taylor, “Coke Bills Party as Biggest Ever in Atlanta,” Atlanta Journal-Constitution, May 10, 1986; Howard Pousher, “Epic Feast for 14,000,” Atlanta Journal-Constitution, May 10, 1986.
Page 64 focusing everything on their quarterly earnings: John D. Martin and J. William Petty, Value Based Management: The Corporate Response to the Shareholder Movement (Boston: Harvard Business School Press), 13-28.
Page 64 “shareholder value movement”: Betsy Morris, “The New Rules,” Fortune, August 2, 2006.
Page 64 cutting waste and inefficiency: Allan A. Kennedy, The End of Shareholder Value (Cambridge, MA: Perseus, 2002), 49-61.
Page 64 rushed to please Wall Street: Betsy Morris, “Tearing Up Jack Welch’s Playbook,” Fortune, July 11, 2006; Kennedy, 164-166.
Page 64 hurt the long-term success of their companies: Kennedy, xi, 63-66; “Buy Now, While Stocks Last,” The Economist, July 17, 1999; John Cassidy, “The Greed Cycle: How the Financial System Encouraged Corporations to Go Crazy,” The New Yorker, September 23, 2002.
Page 64 no CEO was associated: Hays, 90.
Page 64 “I wrestle over how to build”: Faye Rice et al., “Leaders of the Most Admired,” Fortune, January 29, 1990.
Page 64 had a computer screen installed: Hays, 67.
Page 64 another screen at the main entrance: Betsy Morris, “Roberto Goizueta and Jack Welch: The Wealth Builders,” Fortune, December 11, 1995.
Page 64 sloughed off divisions . . . The Karate Kid: Pendergrast, 340-342, 346.
Page 65 “a most unique company”: Morris, “Roberto Goizueta and Jack Welch: The Wealth Builders.”
Page 65 increasing per capita consumption: Hays, 92-93.
Page 65 “If we take full advantage”: Pendergrast, 367.
Page 65 C on the kitchen faucet: “A Conversation with Roberto Goizueta and Jack Welch,” Fortune, December 11, 1995.
Page 65 “biggering and biggering”: Dr. Seuss, The Lorax (New York: Random House, 1971).
Page 65 As the 1990s dawned . . . annual growth in earnings: Hays, 41.
Page 65 Goizueta personally called the Wall Street analysts: Hays, 128-129.
Page 65 “If you weren’t owning Coke”: Hays, 138.
Page 65 “the closest thing we know of”: “CEO of the Year 1996,” Chief Executive, July 1, 1996.
Page 65 Stock prices rose: Hays, 129-131.
Page 66 Goizueta profited handsomely: Ira T. Kay, CEO Pay and Shareholder Value: Helping the U.S. Win the Global Economic War (Boca Raton, FL: St. Lucie Press, 1998), 113; Stacy Perman, “The Man Who Knew the Formula,” Time, June 24, 2001.
Page 66 largest single payout: Hays, 136.
Page 66 “King Size”. . . “Family Size” bottles: Pendergrast, 256-257.
Page 66 “Cheap corn, transformed”: Michael Pollan, “The Agricultural Contradictions of Obesity,” New York Times Magazine, October 12, 2003.
Page 67 rolled out a 50 percent . . . 100 percent HFCS version: “Sugar: A Sticky Boom,” The Economist, October 18, 1980; Rosalind Resnick, “Bad News for Latin Sugar,” Miami Herald, March 16, 1986.
Page 67 concept of “supersizing” really caught on: Melanie Warner, “Does This Goo Make You Groan?” New York Times, July 2, 2006.
Page 67 in the 1990s a 21-ounce medium soda: Eric Schlosser, Fast Food Nation: The Dark Side of the All-American Meal (New York: Houghton Mifflin, 2002 [orig. pub. 2001]), 54.
Page 67 customers could request . . . a quarter of soft drink sales: Greg Critser, Fat Land: How Americans Became the Fattest People in the World (Boston: Houghton Mifflin, 2003), 20-28.
Page 67 It was the same story at the 7-Eleven: Warner, “Does This Goo Make You Groan?”; Francine R. Kaufman, Diabesity: The Obesity-Diabetes Epidemic That Threatens America—And What We Must Do to Stop It (New York: Bantam, 2005), 152.
Page 67 “The Beast”: Ellen Ruppel Shell, The Hungry Gene: The Inside Story of the Obesity Industry (New York: Grove Press, 2002), 205.
Page 67 With two-thirds of the fountain sales: Scott Leith,