The Coke Machine - Michael Blanding [180]
Page 212 Adolfo de Jesús Munera was shot dead: Gladys Cecilia Rincón de Munera, et al. v. The Coca-Cola Company, et al., U.S. District Court for the Southern District of California, l:2006-cv-21412.
Page 212 Gil’s murder wasn’t a war crime: Order on Motion to Dismiss for Lack of Subject Matter (103), SINALTRAINAL v. Coke, 9-10.
Page 212 no control over the bottlers: Order on Motion to Dismiss for Lack of Subject Matter, SINALTRAINAL v. Coke (103); SINALTRAINAL v. Coke, 11-12.
Page 213 earliest education as an activist: Ray Rogers, interview by the author.
Page 214 “corporate campaign”: “An Interview with Ray Rogers,” Working Papers, January- February 1982. The first use of the term “corporate campaign” in a major newspaper is in a story about Rogers’s campaign against J. P. Stevens: Jack Egan, “Stevens Director Resigns; Avon Chairman Resigns from Stevens Board,” Washington Post, March 22, 1978.
Page 214 the company’s 1977 shareholder meeting: “An Interview with Ray Rogers.”
Page 215 threatening to pull out millions of dollars . . . bargaining table: Gail Bronson and Jeffrey H. Birnbaum, “Rogers’ Tough, Unorthodox Tactics Prevail in Stevens Organizing Fight,” Wall Street Journal, October 21, 1980; “An Interview with Ray Rogers”; Rogers, interview by the author.
Page 215 the “Ray Rogers Clause”: “An Interview with Ray Rogers.”
Page 215 “Because Stevens”: “Labor’s Blacklist,” Wall Street Journal, March 24, 1978.
Page 215 “What the labor movement”: “An Interview with Ray Rogers.”
Page 215 goal of anyone wanting to change the world: Saul Alinsky, Rules for Radicals: A Pragmatic Primer for Realistic Radicals (New York: Vintage, 1989 [orig. pub. 1971]), 10.
Page 216 “rhetorical rationale”: Alinsky, 13.
Page 216 “In a complex” . . . focused their efforts on Philip Morris: Alinsky, 130-132. For an excellent discussion of target selection based on Alinsky’s work, see also Kim Fellner, Wrestling with Starbucks: Conscience, Capital, Cappuccino (New Brunswick, NJ: Rutgers University Press, 2008), 230-231.
Page 216 successful campaigns against Campbell’s Soup and American Airlines: Daniel Benjamin, “Labor’s Boardroom Guerrilla,” Time, June 20, 1988; Ted Reed, “Union Hires Consultant for EAL Fight,” Miami Herald, July 12, 1989; Larry Neumeister, “Zuckerman Takes Control of Daily News, Visits Newsroom,” Associated Press, January 9, 1993; “American Agreement May Signal More Airline Labor Fights,” Associated Press, December 24, 1987.
Page 217 650 people lost their jobs: Benjamin, “Labor’s Boardroom Guerrilla.”
Page 217 seeking confrontation and publicity: American Dream, directed by Barbara Kopple (DVD, Cabin Creek Films, 1990).
Page 217 “one of the labor movement’s”: Benjamin, “Labor’s Boardroom Guerrilla.”
Page 217 forced to relocate: Rogers, interview by the author; Doug Grow, “Labor Activist Bubbly over Coca-Cola Fight,” Star Tribune (Minneapolis), April 25, 2004.
Page 218 A parade of union carpenters . . . challenged Coke’s general counsel: David Kaplan and L. M. Sixel, “Human Rights, Salary at Issue for Coca-Cola,” Houston Chronicle, April 17, 2003.
Page 218 kidnapping and beating of the son of Limberto Carranza: Final Report, “An Investigation of Allegations of Murder and Violence in Coca-Cola’s Bottling Plants,” NYC Fact-Finding Delegation on Coca-Cola in Colombia led by New York city councilman Hiram Monserrate, April 2004.
Page 218 SINALTRAINAL released a list of demands: “Seven Points to Settlement,” Campaign to Stop Killer Coke, http://www.killercoke.org/sevpts.htm.
Page 219 yearlong boycott: César García, “Colombian Union Launches Boycott of Coca-Cola for Alleged Role in the Deaths of Plant Workers,” Associated Press Worldstream, July 22, 2003.
Page 219 media reported it as such: Jim Lovell, “Students Call for Coke Boycott,” Atlanta Business Chronicle, November 21, 2003.
Page 219 SunTrust Bank: Madeleine Baran, “Stop Killer Coke!” Dollars & Sense, November/ December 2003; Rogers,