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The Coke Machine - Michael Blanding [184]

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cola, see Neeraj Vedwan, “Pesticides in Coca-Cola and Pepsi: Consumerism, Brand Image, and Public Interest in a Globalizing India,” Cultural Anthropology 22, no. 4 (2007), 659-684.

Page 241 Kerala Pollution Control Board did its own tests: Press Trust of India, July 31, 2003.

Page 241 four times the tolerable limit: Press Trust of India, August 6, 2003; Kerala State Pollution Control Board, “Presence of Heavy Metals in Sludge Generated in the Factory of M/S Hindustan Coca-Cola Beverages Pvt. Ltd., Palakkad, A Study Report,” September 2003.

Page 241 vowed to pursue legal action: Press Trust of India, August 7, 2003.

Page 241 pesticides at thirty-seven times the European standards: Banerjee, 85-86; Ranjit Devraj, “Indian Coke and Pepsi Laced with Pesticides, Says NGO,” Inter Press Service, August 5, 2003.

Page 241 Coke’s famous promise: Vedwan, “Pesticides in Coca-Cola and Pepsi,” 659-684.

Page 241 banned the sale of soft drinks: Press Trust of India, August 8, 2003.

Page 242 tore down posters of Bollywood film stars: “India to Test Coca-Cola Sludge,” BBC News, August 7, 2003, http://news.bbc.co.uk/2/hi/south_asia/3133259.stm.

Page 242 “Within days”: Banerjee, 94-95.

Page 242 “we can safely assert”: Banerjee, 239, quoting ad from Hindustan Times, August 7, 2003.

Page 242 not accredited highly enough: “Green Body Claims Coke, Pepsi in India Contain Pesticides,” India Abroad, August 15, 2003.

Page 242 plummeted more than 30 percent: “Toxic Effect: Coke Sales Fall by a Sharp 30- 40%,” Economic Times, August 13, 2003.

Page 242 Joint Parliamentary Committee backed up CSE’s findings: Banerjee, 117.

Page 242 CSE’s own political agenda: Banerjee, 98-100.

Page 242 state-of-the-art water-intake treatment system: Kushal Yadav, interview by the author.

Page 243 pesticide story garnered more anti-Coke press: Vedwan, “Pesticides in Coca-Cola and Pepsi.”

Page 243 organize college students to fight for environmental justice: Amit Srivastava, interview by the author.

Page 244 a budget of $60,000 a year: Amit Srivastava, interview by the author; Steve Stecklow, “How a Global Web of Activists Gives Coke Problems in India,” Wall Street Journal, June 7, 2005.

Page 244 “The whole point”: Bijoy, interview by the author.

Page 245 Coke’s water use is an issue all over the world: Srivastava, interview by the author.

Page 245 new fire to the community in Mehdiganj: Nandlal, interview by the author.

Page 245 reputation for being one of the more corrupt states: “Rampant Corruption in Uttar Pradesh’s Government, Says Report,” Indo-Asian News Service, February 18, 2010.

Page 245 arrested the regional head of the state pollution control board: “Pollution Control Board Officer Held for Taking Bribe,” United News of India, March 27, 2009; Srivastava and Nandlal, interviews by the author; Amit Srivastava e-mail to the author, April 7, 2010.

Page 245 “The pollution control board”: Nandlal, interview by the author; India Resource Center, “Fact Finding Team on the Coca-Cola Company’s Franchisee Bottling Plant in Sinhachawar, Balia, Uttar Pradesh, India,” June 4, 2007; “Pollution Board to Investigate Coke in Varanasi,” The South Asian, September 23, 2006.

Page 245 study by the state pollution board in West Bengal: Press Trust of India, August 8, 2003.

Page 246 specially lined concrete landfills: “UP Village on Hunger Strike to Shut Down Coke plant,” Hindustan Times, June 23, 2006.

Page 246 assessment of Plachimada’s groundwater: Hazards Centre, “Ground Water Resources in Plachimada: Coca-Cola Stores Toxics for Future Generations” (New Delhi: People’s Science Institute, June 2006).

Page 246 assessments of water conditions at five other Coke plants: Hazards Centre, “How Harsh Is Your Soft Drink?” May 2010.

Page 246 “two things are incontrovertible”: Dunu Roy, interview by the author.

Page 246 The bioassay with the two fish: Roy, interview by the author.

Page 247 World Social Forum: India Resource Center, “More Than 500 Protest World Social Forum,” press release, January 19, 2004.

Page 247 movement against water privatization: Press

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