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The Coke Machine - Michael Blanding [187]

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in El Salvador, see The Coca-Cola Company, “The Coca-Cola Company Response to the Human Rights Watch Report on Child Labor in El Salvador,” Company Statements, June 13, 2005, at http://www.thecoca-colacompany.com/presscenter/company_statements.html. Also see Dispatches: Mark Thomas on Coca-Cola (London: Vera Films, 2007), part of a series produced for Channel 4 television in the United Kingdom, in which children are filmed cutting sugarcane for a Coke supplier.

Page 261 strike-busting in Russia and the Philippines: There have been only scattered news reports on Coke’s union practices in Russia. See, for example, “Russian Coca-Cola Workers Demand Pay Hike, Fair Labour Rules,” Toronto Star, May 21, 2005, and Boris Kagalitsky, “A New Era for Labor Unions,” Moscow Times, December 6, 2007. In the Philippines, the union’s battle against Coke has been led by an affiliate of the International Union of Food and Allied Workers (IUF); for more information, see for instance “Outsourced Coca-Cola Philippines Workers Fight for Regularization” (May 28, 2008), on the IUF website, http://www.iuf.org/cgi-bin/dbman/db.cgi?db=default&uid=default&ID=5064&view_records=1&en=1.

Page 261 31 percent of Coke workers in Colombia: Cokefacts.org website, June 22, 2004 (accessed through “Wayback Machine,” web.archive.org); Sarah Greenblatt, “Coca-Cola War Escalates at Rutgers,” Home News Tribune (East Brunswick, NJ), May 2, 2004.

Page 261 that rate applied only to official employees: See Killer Coke News Bulletin, August 31, 2005, http://www.Killercoke.org/nb0831.htm.

Page 262 Worker Rights Consortium: Liza Featherstone and United Students Against Sweatshops, Students Against Sweatshops (New York: Verso, 2002).

Page 262 a chance to directly affect a situation: Camilo Romero, interview by the author.

Page 262 take the campaign national: Jim Lovell, “Students Call for Coke Boycott,” Atlanta Business Chronicle, November 21, 2003.

Page 263 a new generation of activists: Romero, interview by the author.

Page 263 “Always Rutgers, Always Coca-Cola”: Greenblatt, “Coca-Cola War Escalates at Rutgers”; “Coke Wars,” Daily Targum, April 10, 2000; Candice Choi, “Rutgers Group Voices Exploitation Concerns,” Daily Targum, April 4, 2000.

Page 263 delay its decision until May 2005: Ray Rogers, interview by the author; Ken Tarbous, “Rutgers to Join the Pepsi Generation,” Home News Tribune (East Brunswick, NJ), June 10, 2005.

Page 263 a giant inflatable Coke bottle: Kristen Hamill, “Students Form Coalition Against Coke Contract,” Daily Targum, May 31, 2005.

Page 263 shock troops behind the scenes: Michael Blanding, “Coke: The New Nike,” The Nation, March 24, 2005, http://www.thenation.com/doc/20050411/blanding.

Page 264 “It certainly catches your eye”: Romero, interview by the author.

Page 264 “Maybe you don’t like it”: Rogers, interview by the author.

Page 264 ten-year, $17 million contract: Tarbous, “Rutgers to Join the Pepsi Generation”; Kelly Heybour, “At Rutgers, Pepsi’s $17 Million Deal Is the Real Thing,” Star-Ledger (Newark), May 14, 2005.

Page 264 “big blow to the company”: Rogers, interview by the author; Heybour, “At Rutgers, Pepsi’s $17 Million Deal Is the Real Thing.”

Page 264 about a hundred vending machines: Crystal Yakacki, former organizer with anti-Coke campaign at NYU, interview by the author; Victoria Foltz and Barbara Leonard, “NYU Senate Bans Coke from Campus,” Washington Square News, December 9, 2005; Brittani Manzo, “Possible Coke Ban to Take Effect at NYU,” Washington Square News, November 28, 2005.

Page 264 USAS led the way: Romero, interview by the author; Barbara Leonard, “Coke Refuses NYU Request to Audit Workers’ Rights Practices,” Washington Square News,” April 21, 2005.

Page 264 Students wrapped vending machines: Campaign to Stop Killer Coke “Student Protest Pics,” www.killercoke.org/proteststud.htm.

Page 264 the student senate voted sixteen to four to ban Coke: “How NYU Chose Colombia over Coke,” BusinessWeek, Online Extra, January 17, 2006, http://www.businessweek.com/magazine/content/06_04/b3968078.htm.

Page 264 a university-sponsored

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