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Ludwig, David. Ending the Food Fight: Guide Your Child to a Healthy Weight in a Fast Food/Fake Food World. New York: Houghton Mifflin, 2007.

Martin, John D., and J. William Petty. Value Based Management: The Corporate Response to the Shareholder Movement. Boston: Harvard Business School Press, 2000.

Martin, Milward W. Twelve Full Ounces: The Story of Pepsi-Cola. New York: Holt, Rinehart and Winston, 1962.

Maupin, Melissa. The Story of Coca-Cola. Mankato, MN: Smart Apple Media, 2000.

McQueen, Humphrey. The Essence of Capitalism: The Origins of Our Future. Montreal: Black Rose Books, 2003.

Mentinis, Mihalis. Zapatistas: The Chiapas Revolt and What It Means for Radical Politics. London: Pluto, 2006

Michaels, David. Doubt Is Their Product: How Industry’s Assault on Science Threatens Your Health. Oxford, England: Oxford University Press, 2008.

Mintz, Stanley W. Tasting Food, Tasting Freedom: Excursions into Eating, Culture, and the Past. Boston: Beacon, 1996.

Montague, Read. Why Choose This Book? How We Make Decisions. New York: Dutton, 2006.

Mooney, Chris. The Republican War on Science. New York: Basic Books, 2005.

Nash, June. In the Eyes of the Ancestors: Belief and Behavior in a Maya Community. New Haven, CT, and London: Yale University Press, 1970.

Nestle, Marion. Food Politics: How the Food Industry Influences Health and Nutrition. Berkeley and Los Angeles: University of California Press, 2007 (orig. pub. 2002).

Nownes, Anthony J. Pressure and Power: Organized Interests in American Politics. Boston: Houghton Mifflin, 2001.

Ogilvy, David. Confessions of an Advertising Man. New York: Atheneum, 1980 (orig. pub. 1963).

Ogilvy, David. Ogilvy on Advertising. New York: Crown, 1983.

Okie, Susan. Fed Up: Winning the War Against Childhood Obesity. Washington, DC: Joseph Henry, 2005.

Oliver, J. Eric. Fat Politics: The Real Story Behind America’s Obesity Epidemic. New York: Oxford University Press, 2006.

Oliver, Thomas. The Real Coke, the Real Story. New York: Penguin, 1987.

Packard, Vance. The Hidden Persuaders. New York: Simon & Schuster, 1953.

Palacios, Marco. Between Legitimacy and Violence: A History of Colombia, 1875-2002. Durham, NC: Duke University Press, 2006.

Palazzini, Fiora Steinbach. Coca-Cola Superstar. New York: Barron’s, 1988.

Patel, Raj. Stuffed and Starved: Markets, Power, and the Hidden Battle for the World Food System. Hoboken, NJ: Melville House, 2007.

Pearce, Fred. When Rivers Run Dry: Water, the Defining Crisis of the Twenty-first Century. Boston: Beacon, 2006.

Pendergrast, Mark. For God, Country, and Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It. New York: Basic Books, 2000 (orig. pub. 1993).

Petretti, Allan. Petretti’s Coca-Cola Collectibles Price Guide, 10th ed. Dubuque, IA: Antique Trader Books, 1997.

Pollan, Michael. In Defense of Food: An Eater’s Manifesto. New York: The Penguin Press, 2008.

Pomeranz, Kenneth, and Steven Topik. The World That Trade Created: Society, Culture, and the World Economy. Armonk, NY: M. E. Sharpe, 2006.

Popkin, Barry. The World Is Fat: The Fads, Trends, Policies, and Products That Are Fattening the Human Race. New York: Avery, 2009.

Postrel, Virginia. The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and Consciousness. New York: HarperCollins, 2003.

Prokosch, Mike, and Laura Raymond, eds. The Global Activist’s Manual: Local Ways to Change the World. New York: Thunder’s Mouth Press/Nation Books, 2002.

Randazzo, Sal. The Myth Makers: How Advertisers Apply the Power of Classic Myths and Symbols to Create Modern Day Legends. Chicago: Probus, 1995.

Rappaport, Alfred. Creating Shareholder Value: A Guide for Managers and Investors. New York: Free Press, 1998 (orig. pub. 1986).

Reichert, Tom. The Erotic History of Advertising. Amherst, NY: Prometheus, 2003.

Reis, Al, and Laura Reis. The Origin of Brands: Discover the Natural Laws of Product Innovation and