The Filter Bubble - Eli Pariser [101]
33 black-ops kind of feel: Saul Hansell, “Google Keeps Tweaking Its Search Engine,” New York Times, June 3, 2007, accessed Feb. 7, 2011, www.nytimes.com/2007/06/03/business/yourmoney/03google.html?_r=1.
33 “give back exactly what you want”: David A. Vise and Mark Malseed, The Google Story (New York: Bantam Dell, 2005), 289. 34
“ancient shark teeth”: Patent full text, accessed Dec. 10, 2010, http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&Sect2=HITOFF&u=%2Fnetahtml%2FPTO%2Fsearch-adv.htm&r=1&p=1&f=G&l=50&d=PTXT&S1=7,451,130.PN.&OS=pn/7,451,130&RS=PN/7,451,13 ,
35 “could call that artificial intelligence”: Lawrence Page, Google Zeitgeist Europe Conference, May 2006.
35 “answer a more hypothetical question”: BBC News, “Hyper-personal Search ‘Possible,’ ” June 20, 2007, accessed Dec. 10, 2010, http://news.bbc.co.uk/2/hi/technology/6221256.stm.
36 “We’re a utility”: David Kirkpatrick, “Facebook Effect,” New York Times, June 8, 2010, accessed Dec. 10, 2010, www.nytimes.com/2010/06/08/books/excerpt-facebook-effect.html?pagewanted=1.
37 “more news in a single day”: Ellen McGirt, “Hacker. Dropout. CEO,” Fast Company, May 1, 2007, accessed Feb. 7, 2011, http://www.fastcompany.com/magazine/115/open_features-hacker-dropout-ceo.html.
37 it rests on three factors: Jason Kincaid, “EdgeRank: The Secret Sauce That Makes Facebook’s News Feed Tick,” TechCrunch blog, Apr. 22, 2010, accessed Dec. 10, 2010, http://techcrunch.com/2010/04/22/facebook-edgerank.
38 the 300 million user mark: Mark Zuckerberg, “300 Million and On,” Facebook blog, Sept. 15, 2009, accessed Dec. 10, 2010, http://blog.facebook.com/blog.php?post=136782277130.
38 the Washington Post homepage: Full disclosure: In the spring of 2010, I briefly consulted with the Post about its online communities and Web presence.
39 “the most transformative thing”: Caroline McCarthy, “Facebook F8: One Graph to Rule Them All,” CNET News, Apr. 21, 2010, accessed Dec. 10, 2010, http://news.cnet.com/8301-13577_3-20003053-36.html.
39 sharing 25 billion items a month: M. G. Siegler, “Facebook: We’ll Serve 1 Billion Likes on the Web in Just 24 Hours,” TechCrunch blog, Apr. 21, 2010, accessed Dec. 10, 2010, http://techcrunch.com/2010/04/21/facebook-like-button.
42 Acxiom knew more: Richard Behar, “Never Heard of Acxiom? Chances Are It’s Heard of You,” Fortune, Feb. 23, 2004, accessed Dec. 10, 2010, http://money.cnn.com/magazines/fortune/fortune_archive/2004/02/23/362182/index.htm.
43 serves most of the largest companies in America: nternetNews.com Staff, “Acxiom Hacked, Customer Information Exposed,” InternetNews .com, Aug. 8, 2003, accessed Dec. 10, 2010, www.esecurityplanet.com/trends/article.php/2246461/Acxiom-Hacked-Customer-Information-Exposed.htm.
43 “product we make is data”: Behar, “Never Heard of Acxiom?”
44 auctions it off to the company with the highest bid: Stephanie Clifford, “Your Online Clicks Have Value, for Someone Who Has Something to Sell,” New York Times, Mar. 25, 2009, accessed Dec. 10, 2010, www.nytimes.com/2009/03/26/business/media/26adco.html?_r=2.
44 takes under a second: The Center for Digital Democracy, U.S. Public Interest Research Group, and the World Privacy Forum’s complaint to the Federal Trade Commission, Apr. 8, 2010, accessed Dec. 10, 2010, http://democraticmedia.org/real-time-targeting.
44 leave without buying anything: Press release, FetchBack Inc., Apr. 13, 2010, accessed Dec. 10, 2010, www.fetchback.com/press_041310.html.
45 “62 billion real-time attributes a year”: Center for Digital Democracy, U.S. PIRG, and the World Privacy Forum’s complaint.
45 the Rubicon Project: Ibid.
Chapter Two: The User Is the Content
47 “undermines the democratic way of life”: John Dewey, Essays, Reviews, and Miscellany, 1939–1941, The Later Works of John Dewey, 1925–1953, vol.14 (Carbondale: Southern Illinois University Press, 1998), 227.
47 “been tailored for them”: Holman W. Jenkins Jr., “Google and the Search for the Future,” Wall Street Journal, Aug. 14, 2010, accessed Dec. 11, 2010, http://online.wsj.com/article/SB10001424052748704901104575423294099527212.html.