The Filter Bubble - Eli Pariser [99]
8 Web site that isn’t customized . . . will seem quaint: Marshall Kirpatrick, “Facebook Exec: All Media Will Be Personalized in 3 to 5 Years,” ReadWriteWeb, Sept. 29, 2010, accessed Jan. 30, 2011, www.readwriteweb.com/archives/facebook_exec_all_media_will_be_personalized_in_3.php.
8 “now the web is about ‘me’ ”: Josh Catone, “Yahoo: The Web’s Future Is Not in Search,” ReadWriteWeb, June 4, 2007, accessed Dec. 19, 2010, www.readwriteweb.com/archives/yahoo_personalization.php.
8 “tell them what they should be doing”: James Farrar, “Google to End Serendipity (by Creating It),” ZDNet, Aug. 17, 2010, accessed Dec. 19, 2010, www.zdnet.com/blog/sustainability/google-to-end-serendipity-by-creating-it/1304.
8 are becoming a primary news source: Pew Research Center, “Americans Spend More Time Following the News,” Sept. 12, 2010, accessed Feb 7, 2011, http://people-press.org/report/?pageid=1793.
8 million more people joining each day: Justin Smith, “Facebook Now Growing by Over 700,000 Users a Day, and New Engagement Stats,” July 2, 2009, accessed Feb. 7, 2011, www.insidefacebook.com/2009/07/02/facebook-now-growing-by-over-700000-users-a-day-updated-engagement-stats/ .
8 biggest source of news in the world: Ellen McGirt, “Hacker. Drop out. CEO,” Fast Company, May 1, 2007, accessed Feb. 7, 2011, www.fastcompany.com/magazine/115/open_features-hacker-dropout-ceo.html.
11 information: 900,000 blog posts, 50 million tweets: “Measuring tweets,” Twitter blog, Feb. 22, 2010, accessed Dec. 19, 2010, http://blog.twitter.com/2010/02/measuring-tweets.html.
11 60 million Facebook status updates, and 210 billion e-mails: “A Day in the Internet,” Online Education, accessed Dec. 19, 2010, www.onlineeducation.net/internet.
11 about 5 billion gigabytes: M. G. Siegler, “Eric Schmidt: Every 2 Days We Create as Much Information as We Did up to 2003,” TechCrunch blog, Aug. 4, 2010, accessed Dec. 19, 2010, http://techcrunch.com/2010/08/04/schmidt-data.
11 two new stadium-size complexes: Paul Foy, “Gov’t Whittles Bidders for NSA’s Utah Data Center,” Associated Press, Apr. 21, 2010, accessed Dec. 19, 2010, http://abcnews.go.com/Business/wireStory?id=10438827&page=2.
11 new units of measurements: James Bamford, “Who’s in Big Brother’s Database?,” The New York Review of Books, Nov 5, 2009, accessed Feb. 8, 2011,www.nybooks.com/articles/archives/2009/nov/o5/whos-in-big-brothers-database.
11 the attention crash: Steve Rubel, “Three Ways to Mitigate the Attention Crash, Yet Still Feel Informed,” Micro Persuasion (Steve Rubel’s blog), Apr. 30, 2008, accessed Dec. 19, 2010, www.micropersuasion.com/2008/04/three-ways-to-m.html.
13 “back in the bottle”: Danny Sullivan, phone interview with author, Sept 10, 2010.
13 part of our daily experience: Cass Sunstein, Republic.com 2.0. (Princeton: Princeton University Press, 2007).
13–14 “skew your perception of the world”: Ryan Calo, phone interview with author, Dec. 13, 2010.
14 “the psychological equivalent of obesity”: danah boyd, “Streams of Content, Limited Attention: The Flow of Information through Social Media,” speech, Web 2.0 Expo. (New York: 2009), accessed July 19, 2010, www.danah.org/papers/talks/Web2Expo.html.
15 “strategically time” their online solicitations: “Ovulation Hormones Make Women ‘Choose Clingy Clothes,’” BBC News, Aug. 5, 2010, accessed Feb: 8, 2011, www.bbc.co.uk/news/health-10878750.
16 third-party marketing firms: “Preliminary FTC Staff Privacy Report,” remarks of Chairman Jon Leibowitz, as prepared for delivery, Dec. 1, 2010, accessed Feb. 8, 2011, www.ftc.gov/speeches/leibowitz/101201privacyreportremarks.pdf.
16 Yochai Bentler argues: Yochai Benkler, “Siren Songs and Amish Children: Autonomy, Information, and Law,” New York University Law Review, Apr. 2001.
17 tap into lots of different networks: Robert Putnam, Bowling Alone: The Collapse and Revival of American Community (New York: Simon and Schuster, 2000).
17 “make us all next door neighbors”: Thomas Friedman, “It’s a Flat World,