The Happiness Myth_ An Expose - Jennifer Hecht [180]
2. Consider one reporter’s description of the feeling that, with the win, something had been lost: “But there was a pain in it that hearty New Englanders began to embrace. It was part of the heritage of this notoriously difficult place to live, a place where the streets weren’t wide enough and summer wasn’t long enough. It was the place where spring never came and winter never left and the Sox never won. You needed a strong constitution to live in New England and a stronger one to be a Red Sox fan. Until Oct. 27, 2004. Then it was suddenly all washed away.” Ron Borges, “After Sweep, Red Sox Fans Ask: Now What?: Curse of Bambino Ends, Leaving New Englanders with One Worry,” NBCSports.com, October 28, 2004, http://www.msnbc.msn.com/6350372.
3. Edith Wharton, The Custom of the Country (New York: Bantam Classics, 1991), 115.
4. M. E Cain, C. M. Smith, and M. T. Bardo, “The Effect of Novelty on Amphetamine Self-Administration in Rats Classified as High and Low Responders,” Psycho-pharmacology 176 (2004): 129–38; M. T. Bardo and L. P. Dwoskin, “Biological Connection Between Drug and Novelty Seeking Motivational Systems,” in Motivational Factors in the Etiology of Drug Abuse, ed. R. A. Bevins and M. T. Bardo (Lincoln: Univ. of Nebraska Press: 2004), 127–58.
5. Most neuromarketing researchers today use functional magnetic resonance imaging (fMRI) machines that generate images of the brain as it responds to stimuli. But since the machines weigh thirty-two tons, studies had been confined to the lab. Neuroco uses electroencephalography, or EEG—a lighter and cheaper technology that allows you to follow consumers to shopping malls.
6. Cited in Tara Parker-Pope, “This Is Your Brain at the Mall: Why Shopping Makes You Feel So Good,” Wall Street Journal, December 6, 2005, Personal Journal, sec. D, 1. Another article on Lewis is, amusingly, called “This Is Your Brain on Advertising”; this one is by Thomas Mucha and appeared in the August 4, 2005, edition of the online journal Business 2.0 (http://money.cnn.com/magazines/business2/). The coincidence of titles demonstrates how surprised we are that experiences cause chemical “highs.”
7. Sinclair Lewis, Babbitt (New York: Signet Classic, 1961), 81.
8. Rilke to Witold von Hulewicz, 1925, in Letters of Rainer Maria Rilke, 1910–1926, trans. Jane Bannard Greene and M. D. Herter Norton (New York: Norton, 1947), 2:374–75.
BODIES
1. National Safety Council, “Deaths and Injuries in the Workplace, Home and Community, and on Roads and Highways,” in Report on Injuries in America, 2003. Data from Injury Facts, 2004 ed., NSC.org.
2. Epicurus, “Letter to Monoeceus.” There are various translations on the Web and in print; see, for example, http://epicurus.info/etexts/Lives.html#XXVII.
3. Epicurus, “Principle Maxims.” The full text is available on the Epicurus Web site: http://epicurus.info/etexts/Lives.html#XXXI. Seneca Epistle XIX, 10.
4. Epicurus, “Letter to Monoeceus.”
CHAPTER 13: EATING
1. As cited in Ronald L. Numbers, Prophetess of Health: A Study of Ellen G. White (New York: Harper and Row, 1976), 18.
2. As cited in Levenstein, Revolution at the Table, 22.
3. Clarence S. Darrow, Farmington (Chicago: McClurg, 1904), See http://www. law.umkc.edu/faculty/projects/ftrials/dar_farm.htm for a searchable excerpt of this text.
4. Elder Roswell Cottrell, “The Health Reform,” cited in Numbers, Prophetess of Health, 86.
5. Horace Fletcher, Fletcherism: What It Is; or, How I Became Young at Sixty (New York: Frederick Stokes, 1913). See also his Happiness As Found in Forethought Minus Fearthought (New York: Frederick Stokes, 1910).
6. Francis W. Crowninshield, Manners for the Metropolis (New York: Appleton, 1909), 40.
7. Horace Fletcher, The New Glutton or Epicure (New York: Frederick Stokes, 1906), 11–12.
8. Harvard Crimson, November 1905, as cited in Levenstein, Revolution at the Table, 92.
9. See, for example, J. B. Huber, “Do We Eat Too Much?” Scientific American 97 (September 1909): 167, 257