The Story of Stuff - Annie Leonard [26]
Still, a number of giant multinational companies are working to privatize public water systems in the United States and around the world, making decisions based on market opportunities and potential profit rather than meeting basic human needs and ensuring ecological well-being and social justice. These corporations are working to expand the market for bottled water and to sell “bulk” water, which will be transported miles to its new market. As communities run out of their own water, they’ll be forced to pay for it from other regions if there is no other option. For this reason, The Economist magazine has predicted that “water is the oil of the 21st century.”63
The fact is, as with most of our dilemmas around diminishing natural resources, there is no one solution to the growing global water crisis; we need action on multiple fronts. Some experts recommend billion-dollar infrastructure and megadams, but I prefer what the Pacific Institute calls the “soft path” solutions to the global water crisis. In their words: “Soft path solutions aim to improve the productivity of water rather than seek endless new supply... [and] complement centrally-planned infrastructure with community scale projects; and soft path solutions involve stakeholders in key decisions so that water deals and projects protect the environment and the public interest.”64 Such solutions include improved technology, improved conservation, and truly democratic, just decision-making processes, all done in concert.
One major step in the right direction is just uncovering and identifying where water is being used and wasted, which often includes uses invisible to us on a day-to-day basis. Hardly anyone looks at a cotton T-shirt, a car, or a light switch and thinks about water. To bring this “invisible” water to light, a British professor named John Allan came up with the concept of “virtual water” to track the use of water in global industry and trade.65 Virtual water is the amount of water embedded in food or other products based on how much water was needed to extract and produce that item. Countries that grow and export water-intensive crops, like cotton and coffee, can be thought of as virtual water exporters.
Another helpful concept is a “water footprint,” which calculates the total volume of fresh water used for the goods and services produced by a business or used by an individual or a community. If you’re curious, you can go to www.waterfootprint.org and get a rough calculation of your own water footprint. Professor Arjen Hoekstra of the University of Twente in Holland explains his creation of the “water footprint” tool as “rooted in the recognition that human impacts on freshwater systems can ultimately be linked to human consumption, and that issues like water shortages and pollution can be better understood and addressed by considering production and supply chains as a whole.”66 In other words, the more Stuff that gets made, used, and replaced, the more water gets used.
When I calculated my personal footprint, I found that my total water footprint is about 500 cubic meters per year. I played around with the numbers and saw that I could reduce it by drinking less coffee, eating fewer animal products, and buying less Stuff.
I’d like to think that my grey-water system, which waters my garden with my washing machine drainage, after filtering it through a simple multitiered planter full of specifically chosen filtering plants, makes a difference. Variations of this system are used around the world to filter and reuse grey water in homes, universities, hotels, food processing plants, and other sites. My garden loves it, but I know that the water diverted is just a drop in the bucket compared to the water that was needed to make the Stuff I use every day. The use of water in agriculture, energy production, and as an ingredient in industrial production is where the greatest potential exists to reduce water use.
The true cost of water is another one