The Ten Commandments for Business Failure - Don Keough [0]
‘I would rather listen to Don Keough on almost any subject – his empathetic wit and wisdom are a cure-all for what ails on any day. He’s now written it down and if you want to learn about life and work, learn from this master.’ Barry Diller, chairman and CEO, IAC, and chairman, Expedia, Inc.
‘Don Keough, with his sixty years of business experience, is well equipped to comment about business leadership. He is an outstanding man, and I am proud to call him friend.’ Former President George H. W. Bush
‘Only Don Keough could outdistance Moses and his commandments. Don’s self-deprecating style adds great credibility to a well-done book. It’s a road map for winners and must-reading for everybody. It’s proof that integrity never takes a holiday.’ Andrew J. McKenna, chairman, McDonald’s Corporation
‘I have found no one better than Don Keough at giving counsel that is clear, unpretentious, grounded in experience, full of useful insight and exhibiting profoundly good judgment.’ Father John I. Jenkins, CSC., President, University of Notre Dame
‘Anybody who can write a book about the subtleties of high level business management, including what you do with all those little cubicles and all, and not only keep a guy like me interested but keep me laughing out loud deserves a medal.’ Sydney Pollack, Academy Award-winning director, producer and actor
DONALD R. KEOUGH
The Ten Commandments for Business Failure
PENGUIN BOOKS
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Published by the Penguin Group
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First published in the United States by Portfolio, a member of the Penguin Group (USA) Inc., 2008
First published in Great Britain by Penguin Books Ltd, 2008
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Copyright © Donald R. Keough, 2008
All rights reserved
The moral right of the author has been asserted
Grateful acknowledgement is made for permission to reprint the following copyrighted works: Excerpt from ‘Sell the Mailroom’ by Peter Drucker. Originally published in the Wall Street Journal, 25 July 1989. Reprinted with permission. Pepsi jingle. Pepsi-Cola is a registered trademark of PepsiCo, Inc. Used with permission.
Except in the United States of America, this book is sold subject to the condition that it shall not, by way of trade or otherwise, be lent, re-sold, hired out, or otherwise circulated without the publisher’s prior consent in any form of binding or cover other than that in which it is published and without a similar condition including this condition being imposed on the subsequent purchaser
ISBN: 978-0-14-194205-6
This book is dedicated to the millions of men and women past, present, and future who make up the remarkable Coca-Cola family around the world.
Contents
Foreword by Warren Buffett
Introduction
Commandment One—Top of the List: Quit