The Ten Commandments for Business Failure - Don Keough
‘Don Keough has taken more than six decades of business experience and distilled it into his Ten Commandments for Business Failure. Filled with telling anecdotes from his years at Coca-Cola, this book is a sustained argument against managerial conceit and complacency. On almost every page he reminds us that when the going gets too good, the wise business leader starts worrying.’ Rupert Murdoch, chairman and CEO, News Corporation
‘I would rather listen to Don Keough on almost any subject – his ...