The Ten Commandments for Business Failure - Don Keough [60]
Finally, there is the joy of having shared a remarkable life journey of more than fifty years with my wife, Mickie. Our six children, their six spouses, and eighteen grandchildren have brought and continue to bring great pleasure into our lives. All in all it’s truly been a wonderful life… so far.
* Quoted in “Murder, Starvation, & Catastrophe,” an address by Richard Demillo, dean of the college of computing, Georgia Tech, Februrary 28,2007.
* Philip Tetlock, “Theory-Driven Reasoning About Plausible Pasts and Probable Futures in World Politics,” in Thomas Gilovich, Dale Griffin, and Daniel Kahneman, Heuristics and Biases: The Psychology of Intuitive Judgment (New York: Cambridge University Press, 2002).
* Jeff Forrest, “The Challenger Shuttle Disaster: A Failure in Decision Support System and Human Factors Management.” Originally prepared November 26, 1996; published October 7, 2005, at URL DSSResources.COM.
* We ourselves did not actually become glamorous, of course. In fact, when Gandhi premiered, Roberto and I were in a limousine that pulled up to the front of the theater and we were surrounded by flashing cameras. When we got out, a woman autograph seeker came rushing up, then turned away, bitterly disappointed. “Forget it,” she said. “They’re nobodies.”
Table of Contents
Cover
Title Page
Copyright Page
Dedication
Contents
Foreword
Introduction
The Ten Commandments for Business Failure
Commandment One—Top of the List: Quit Taking Risks
Commandment Two: Be Inflexible
Commandment Three: Isolate Yourself
Commandment Four: Assume Infallibility
Commandment Five: Play the Game Close to the Foul Line
Commandment Six: Don't Take Time to Think
Commandment Seven: Put All Your Faith in Experts and Outside Consultants
Commandment Eight: Love Your Bureaucracy
Commandment Nine: Send Mixed Messages
Commandment Ten: Be Afraid of the Future
Commandment Eleven: Lose Your Passion for Work—for Life
Acknowledgments
Footnotes
Commandment Two: Be Inflexible
Page 37
Commandment Seven: Put All Your Faith in Experts and Outside Consultants
Page 107
Commandment Eight: Love Your Bureaucracy
Page 130
Commandment Nine: Send Mixed Messages
Page 147