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Corboy, M. and O’Corrbui, D. 1999. “The seven deadly sins of strategy,” Managerial Accounting 77:29–30.

Crittenden, V. L. 1992. “Close the marketing/manufacturing gap,” Sloan Management Review 33:41–52.

Crittenden, V. L., Gardiner, L. R., and Stam, A. 1993. “Reducing conflict between marketing and manufacturing,” Industrial Marketing Management 22:299–309.

Cuneo, A. Z. 1994. “Starbucks’ word-of-mouth wonder,” Advertising Age March 7:12.

Drucker, P. F. 1994. “The theory of the business,” Harvard Business Review September– October:95–104.

Flipo, J. P. 1986. “Service firms: Interdependence of external and internal marketing strategies,” European Journal of Marketing 20(8):5–14.

General Electric Corporation. 1952. General Electric Sixty-First Annual Report. Schenectady, NY: General Electric Company.

Ghose, S. and Mukhopadhyay, S. K. 1993. “Quality as the interface between manufacturing and marketing: A conceptual model and an empirical study,” Management International Review 33(1):39–52.

Goldratt, E. and Cox, J. 1984. The Goal. Croton-on-Hudson, NY: North River Press.

Greenberg, P. 2001. CRM at the Speed of Light. New York: Osborne McGraw-Hill.

Guth, W. D. and Macmillan, I. C. 1986. “Strategy implementation versus middle management self-interest,” Strategic Management Journal 7(4):313–327.

Hamel, G., Doz, Y. L., and Prahalad, C. K. 1989. “Collaborate with your competitors and win,” Harvard Business Review 67(1):133–139.

Hamel, G. and Prahalad, C. K. 1989. “Strategic intent,” Harvard Business Review 67(3):63–78.

Hill, C. W. L. and Jones, G. R. 2007. Strategic Management: An Integrated Approach. Boston: Houghton Mifflin Company.

Hill, T. J., Menda, R., and Dilts, D. M. 1998. “Using product profiling to illustrate manufacturing-marketing misalignment,” Interfaces 28:47–63.

Kahn, K. B. and Mentzer, J. T. 1994. “Norms that distinguish between marketing and manufacturing.” Journal of Business Research 30:111–118.

Kerr, S. 1975. “On the folly of rewarding A, while hoping for B,” Academy of Management Journal 18:769–783.

Klapholz, R. and Klarman, A. 2004. The Cash Machine. Croton-on-Hudson, NY: North River Press.

Kohli, A. K. and Jaworski, B. J. 1990. “Marketing orientation: The construct, research propositions, and managerial implications,” Journal of Marketing 54:1–18.

Kotler, P. 2003. Marketing Management. Upper Saddle River, NJ: Prentice-Hall.

Kotler, P. and Levy, S. J. 1969. “Broadening the concept of marketing.” Journal of Marketing 33:10–15.

Lindblom, C. E. 1959. “The science of muddling through.” Public Administration Review 19:79–88.

Macmillan, I. C. 1978. Strategy Formulation: Political Concepts. St. Paul, MN: West.

Massey, G. R. and Dawes, P. L. 2007a. “Personal characteristics, trust, conflict, and effectiveness in marketing/sales working relationships,” European Journal of Marketing 41:1117–1145.

Massey, G. R. and Dawes, P. L.2007b. “The antecedents and consequence of functional and dysfunctional conflict between marketing managers and sales managers,” Industrial Marketing Management 36:1118–1129.

McAdam, R. and Bailie, B. 2002. “Business performance measures and alignment impact on strategy,” International Journal of Operation & Production Management 22:972–996.

Mintzberg, H. 1978. “Patterns in strategy formation,” Management Science 34:934–948. Mintzberg, H. 1979. The Structuring of Organizations: A Synthesis of the Research. Englewood Cliffs, NJ: Prentice-Hall.

Mintzberg, H. 1983. Power In and Around Organizations. Englewood Cliffs, NJ: Prentice-Hall.

Mintzberg, H., Ahlstrand, B., and Lampel, J. 1998. Strategy Safari. New York: Free Press.

Mintzberg, H., Ahlstrand, B., and Lampel, J. 2005. Strategy Bites Back. Upper Saddle River, NJ: Pearson Prentice Hall.

Mintzberg, H. and Lampel, J. 1999. “Reflecting on the strategy process,” Sloan Management Review 40:21–30.

Mintzberg, H. and McHugh, A. 1985. “Strategy formation in adhocracy,” Administrative Science Quarterly 30:160–197.

Mintzberg, H.