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About the Author
Marjorie J. Cooper received her PhD from Texas A&M University and spent four years on the faculty at the University of Texas at Arlington. She has been on the faculty at Baylor University since 1984 and has held positions as Research Director and Executive Director for the Center for Professional Selling.
Dr. Cooper is author or coauthor of five books—including Introduction to Marketing published by HarperCollins Publishers in several countries—and seven book chapters as well as published online course materials for retailing and advertising. She has published more than 100 articles in trade publications, such as Association Management, Counselor, Promotional Products Business, Inside Impact, Imprint, Spiritual Fitness in Business, Business Press, Sacramento Business Journal, and others, including a number of cover stories. She has also published 10 business cases, which were used as the bases for national student competitions. Her academic publications include more than 50 journal articles and published papers with placements including the Journal of Marketing, Journal of Advertising, Journal of Advertising Research, Journal of the Academy of Marketing Science, Journal of Personal Selling & Sales Management, Industrial Marketing Management, Journal of Business Research, Business Horizons, Journal of Promotion Management, Journal of Marketing Education, Journal of Hospital Marketing, Journal of Business & Industrial Marketing, Psychology & Marketing, and