Inside Steve's Brain - Leander Kahney
Table of Contents
Title Page
Copyright Page
Dedication
Introduction
Chapter 1 - Focus: How Saying “No” Saved Apple
Chapter 2 - Despotism: Apple’s One-Man Focus Group
Chapter 3 - Perfectionism: Product Design and the Pursuit of Excellence
chapter 4 - Elitism: Hire Only A Players, Fire the Bozos
Chapter 5 - Passion: Putting a Ding in the Universe
Chapter 6 - Inventive Spirit: Where Does the Innovation Come From?
Chapter 7 - Case Study: How It All Came Together with the iPod
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