Inside Steve's Brain - Leander Kahney [106]
3 Smithsonian Institution Oral and Video Histories: “Steve Jobs.”
4 Brent Schlender, Cases in Organizational Behavior (Thousand Oaks, Calif.: Sage Publications, 2004), p. 206.
5 “How Pixar Adds a New School of Thought to Disney,” by William C. Taylor and Polly LaBarre, New York Times, Jan. 29, 2006.
6 Ibid.
7 Smithsonian Institution Oral and Video Histories: “Steve Jobs.”
8 “Joining the Mac Group,” by Bruce Horn, Folklore.org. (http:/ folklore. org /StoryView.py?project=Macintosh&story=Joining-the-Mac- Group.txt)
9 Essay by Steve Jobs in the premier issue of Macworld in 1984, p. 135. (http://www.macworld.com/2004/02/features/themacturns20jobs/)
10 Rolling Stone, April 4, 1996.
11 Smithsonian Institution Oral and Video Histories: “Steve Jobs.”
12 Sculley, Odyssey, p. 87.
13 Geoffrey Moore, personal interview, October 2006.
14 “Dieter Rams,” Icon Magazine, Feb. 2004.
15 Peter Hoddie, personal interview, September 2006.
16 “10 Years After ‘1984,’” by Bradley Johnson, Advertising Age, Jan. 10, 1994, pp. 1, 12-14.
17 “Apple Endorses Some Achievers Who ‘Think Different,’” by Stuart El liott, New York Times, Aug. 3, 1998.
18 “Here’s to the Crazy Ones: The Crafting of ‘Think Different,’” by Lee Clow and the Team at TBWA\Chiat\Day. (http://www.electric-escape. net/node/565)
19 Sculley, Odyssey, p. 108.
20 Ibid., p. 247.
21 Ibid., p. 191.
22 Ibid., p. 29.
23 Ibid.
24 “Apple Buffs Marketing Savvy to a High Shine,” by Jefferson Graham, USA Today, March 8, 2007. (http://www.usatoday.com/tech/techin- vestor/industry/2007-03-08-apple-marketing-N.htm)
25 Warren Berger, personal interview, October 2006.
26 Seth Godin, personal interview, October 2006.
27 “I Hate Macs,” by Charlie Booker, The Guardian, Feb. 5, 2007. (http://www.guardian.co.uk /commentisfree/story/0,2006031,00.html)
28 “Monday Night at the Single’s Club? Apple’s Real People,” by Andrew Orlowski, The Register, June 17, 2002. (http://www.theregister.co.uk/2002/06/17/monday-night-at-the-singles/)
29 “Apple Endorses Some Achievers Who ‘Think Different.’”
30 Ibid.
Chapter 5: Passion
1 “Steve Jobs: The Rolling Stone Interview.”
2 Edward Eigerman, personal interview, November 2007.
3 Sculley, Odyssey, p. 164.
4 Ibid., p. 165.
5 John Sculley, personal interview, December 2007.
6 “Triumph of the Nerds: How the Personal Computer Changed the World,” PBS TV show, hosted by Robert Cringely, 1996. (http://www.pbs.org/nerds/part3.html)
7 Rama Dev Jager and Rafael Ortiz, In the Company of Giants: Candid Conversations with the Visionaries of the Digital World (Diane Publishing Co., 1997).
8 Upside.com, July 1998.
9 “The New, Improved Steve Jobs.” Interview with Alan Deutschman, by Janelle Brown, Salon, Oct. 11, 2000. (http://dir.salon.com/story/tech/books/2000/10/11/deutschman/index1.html)
10 “Lessons Learned from Nearly Twenty Years at Apple,” by David Sobotta, Applepeels, Oct. 27, 2006. ( http://viewfromthemountain. typepad.com/applepeels/2006/10/lessons-learned.html)
Chapter 6: Inventive Spirit
1 “Apple Puts Power Mac G4 Cube on Ice.” (http://www.apple.com/pr/library/2001/jul/03cube.html)
2 Andrew Orlowski in The Register, March 15, 2001. (http://www.theregister.co.uk /2001/03/15/apple-abandons-cube/)
3 “The Guts of a New Machine,” by Rob Walker, New York Times Magazine, Nov. 30, 2003. (http://www.nytimes.com/2003/11/30/magazine/30IPOD.html)
4 Sculley, Odyssey, p. 285.
5 “The World’s 50 Most Innovative Companies,” Business Week. (http:// bwnt .businessweek .com/interactive-reports/most-innovative/ index.asp)
6 Jean Louis Gassée, The Third Apple: Personal Computers and the Cultural Revolution (Orlando, Fla.: Harcourt Brace Jovanovich, 1985), p. 115.
7 “Apple. Yes, Steve, You Fixed It. Congrats! Now What’s Act Two?” by Peter Burrows with Jay Greene in Seattle, Business Week, July 31, 2000. (http://www.businessweek.com/2000/00-31/b3692001. htm)
8 AMR Research, “The 2007 Supply Chain Top 25,” May 31, 2007. (http://www.amrresearch.com/content/view.asp?pmillid=20450)