The Elements of Content Strategy - Erin Kissane
Copyright © 2011 by Erin Kissane
All rights reserved
Publisher: Jeffrey Zeldman
Designer: Jason Santa Maria
Editor: Mandy Brown
Copyeditor: Krista Stevens
ISBN 978-0-9844425-6-0
A Book Apart
New York, New York
http://books.alistapart.com
Foreword
“As you can see, the scourge is upon us, and we must, every one of us, be prepared to fight.”
—ERIN KISSANE, “Attack of the Zombie Copy”
CONTENT IS A HAIRY, complicated beast. There’s stuff to research, sift through, create, curate, ...