The Elements of Content Strategy - Erin Kissane [32]
Influences: Curatorial
Museum workers have much to teach anyone who cares for stores of valuable information or seeks to educate, intrigue, and enlighten. From practice to theory, these texts will give you a peek into the curatorial world.
Bettina Carbonell, ed., Museum Studies: An Anthology of Contexts, (Massachusetts: Wiley-Blackwell, 2003).
James Cuno, Whose Muse?: Art Museums and the Public Trust, (Princeton: Princeton University Press, 2006).
Nina Simon, The Participatory Museum, (Museum 2.0, 2010). Full text online at http://participatorymuseum.org/.
Influences: Marketing and Rhetoric
Many content strategy books, articles, and posts assume the need for persuasion. For a more hardcore approach and a consideration of the ethics and principles of rhetoric, try these starting points.
Patricia Bizzell, The Rhetorical Tradition: Readings from Classical Times to the Present, (New York: Bedford/St. Martin’s, 2000).
James Conger, The Necessary Art of Persuasion, (Massachusetts: Harvard Business School Press, 2008). Full text available online at http://annbadillo.com/leadership/files/necessary_art_persuasion_jay_conger.pdf
Influences: Information Science
Taken in addition to the information architecture primers listed under Essential Cross-Training, these texts and sites offer a glimpse at the weird and interesting things happening at the intersection of content and technology.
Ann Rockley, Steve Manning, and Charles Cooper, DITA 101: Fundamentals of DITA for Authors and Managers, Second Edition, (Ontario: The Rockley Group, Inc., 2010)
DITA XML.org: http://dita.xml.org/
International Journal of Digital Curation: http://ijdc.net/index.php/ijdc
The Digital Curation Centre: http://www.dcc.ac.uk/
About A Book Apart
Web design is about multi-disciplinary mastery and laser focus, and that’s the thinking behind our brief books for people who make websites. We cover the emerging and essential topics in web design and development with style, clarity, and, above all, brevity—because working designer-developers can’t afford to waste time.
The goal of every title in our catalog is to shed clear light on a tricky subject, and do it fast, so you can get back to work. Thank you for supporting our mission to provide professionals with the tools they need to move the web forward.
About the Author
Erin Kissane is a content strategist and editor based in New York City and Portland, Oregon. She was an editor at A List Apart magazine for nearly ten years, and has also been a freelance book editor and the editorial director of Happy Cog Studios. In 2011, she joined content strategy consultancy Brain Traffic, where she leads content projects and eats cake. When not working, Erin indulges her greed for books and coffee and writes about speculative and modernist fiction from the 1920s and 30s. She blogs at Incisive.nu.
Index
A
accessibility 27, 37, 41, 54
A List Apart 26
Aristotle 29, 30
B
Bass, Saul 16
Berners-Lee, Sir Tim 16
Big Book of Key Performance Indicators, The 32, 70
Bodoni 16
Bond, James 5
Brown, Mandy 26
C
channel strategy 21, 25, 32–33, 41
Chimera 16
Clout 30, 70
content inventory 52–53
content management 34–36, 62, 68
Content Strategy for the Web 17, 49
content templates 41, 44, 58, 60–62, 64–65
creative brief 48
curator 23–28, 66
D
deliverables 41–47
d’Harnoncourt, Anne 24, 26
d’Harnoncourt, René 24
E
editorial calendar 21, 41, 68
Elements of Editing, The 18
ethos 29
evaluation 32, 40, 70
F
Fried, Michael 24
G
Gutenberg 16, 35
H
Halvorson, Kristina 1, 17, 49
HTML 35
I
information architecture 1, 39, 58–59, 73
information science 16, 34–37
interviews 49, 51–52
J
Jones, Colleen 30, 70
L
Levi Strauss, David 23
logos 29
Lovinger, Rachel 1
M
MacIntyre, Jeffrey 20
marketer 28–33
messages 30–31, 39, 56–57, 60–61
metadata 27, 36, 41, 61, 62
methodologies 39–40
mission statement 9, 11
N
Norman, Donald 8
P