The Elements of Content Strategy - Erin Kissane [33]
pathos 29
personas 35, 42, 44, 47, 52
Peterson, Eric T. 32
Plato 28
Plotnik, Arthur 18
point man 14
presentness 24
Psychology of Everyday Things, The 8
Q
qualitative audit 53
R
Rach, Melissa 49
RFP 48–49
rhetoric 28, 30
S
Scher, Paula 16
SEO 15
sitemap 58, 62
stakeholders 49–50
storytelling 18–20
style guide 41, 44, 60–61, 68
success metrics 41, 44, 50
T
taxonomies 34, 36, 39, 41
traffic analysis 11, 40, 41, 44, 54, 69
Turing, Alan 16
U
user advocate 47–48
user-centered 8–9
user proxies 35, 47, 52
user research 11, 34, 42, 44, 47, 51, 52, 58
W
Web Analytics Demystified 32, 70
webmaster 28, 35, 36
wireframes 35, 42, 58–61
WordPress 36
workflow 21, 36, 40–44, 54
Z
Zambonini, Dan 23
Table of Contents
Foreword
Introduction
Chapter 1: Basic Principles
Chapter 2: The Craft of Content Strategy
Chapter 3: Tools and Techniques
In Conclusion
Bonus Track: How Do I Get In?
Resources
Index
About A Book Apart
About the Author