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Reagan, Ronald, 229–31

Red Team: command strategy of, 118; communications strategy of, 109–10; and decision making, 114; and information, 136, 143; surprise attack of, 110, 111; Van Riper as head of, 106; and war game parlance, 103

Reilly, Brendan, 126–28, 130–33, 35–36, 138, 140–41

Rhea, Darrel, 162, 163, 164–66

Rogers, Kenny, 147

rope experiment, 69–70

Roussos (Greek art dealer), 4 rule of agreement, of improvisation comedy, 113–17, 119, 140

Russ, Robert, 228, 234

Russell, Francis, 74

Sampras, Pete, 67

Schooler, Jonathan W., 119–22, 179–81

Schultz, Robert T., 218–19

scrambled–sentence tests, 52–55, 58

Second World War, 27–28

Segal, George, 216

sensation transference, 160–66

Sensory Spectrum, 176–77

7–Up, 163

Shrek (film), 205

Sibley, David, 44–45

Silverman, Fred, 174

Simpson, O.J., 71, 211

sip tests, 158–59, 165, 172

snap judgments: and adaptive unconscious, 14; consequences of, 98; corruption of, 252; dangers of, 76; and editing, 142; as educated and controlled, 15–16; and experts, 183; and frugality, 143; and market research, 155; power of, 233, 241; and speed–dating, 63, 64; and unconscious, 50, 51, 52

Soros, George, 51–52

Sorrell Ridge jam, 180, 181

Soundview neighborhood, 189–90

Sources of Power (Klein), 107

South Fore tribe, 200

specific affect (SPAFF), 21, 23, 24

speed–dating, 61–66

Splash (film), 45, 46

split–second syndrome, 237

spontaneity: and decision making, 16, 140; and implicit associations, 85; structure of, 111–17

Springsteen, Bruce, 197

Steele, Claude, 56, 57–58

stereotypes, 233

storytelling problem, 69–71

Stout, Roy, 157

Strangers to Ourselves (Wilson), 12

Strasser, Otto, 246–47

strawberry jam, 180–82

stress: and contempt, 33; and decision making, 12, 14, 16; and gambling game experiment, 9, 10; and implicit associations, 233; and mind reading, 229, 239–41; and performance level, 225–26, 237, 238; and police, 237, 242–43; and rapid cognition, 114; and shooting a gun, 222, 224–25; and thin–slicing, 23

stress inoculation, 238

stress responses, 9, 10

stroke victims, 239

Stumpf, Bill, 167–69

Sullivan, Mark, 72–73, 74

Tabares, Amber, 23–26

Taylor, Elizabeth, 216

teacher effectiveness, 12–13

temporary autism, 221, 222, 232, 235, 236, 243

Tenea kouros, 7

tennis, 48–50, 67, 183

Terminator Two (film), 216

thin–slicing: and actors, 45–46; and car salesmen, 89, 91; definition of, 23; and doctor–patient relationships, 39–43; and facial expressions, 213; and inferring motivations, 195; and market research, 167; and marriages, 31, 32, 167, 183; and music auditions, 246; and patterns, 23, 141, 142; and personality, 34–38, 39; power of, 75, 98, 233, 241; prevalence of, 43–44, 47; and speed–dating, 63; and unconscious, 23, 33–34, 50, 51, I23–24

Tomkins, Mark, 199, 238

Tomkins, Silvan, 197–200, 202, 210, 213, 238

To Tell the Truth (television show), 199

Toy Story (film), 205

training: and decision making, 237; medical training, 40, 75, 141; and mind reading,

238–39; police training, 141, 192, 234–37

triangle tests, 185–86

True, Marion, 4–5, 17

trust, 119

two–officer teams, 233–34

unconscious: adaptive unconscious, 11–12, 13, 14, 53; and bias, 252–53; fallibility of, 15; functions of, 58–61, 70, 71, 84–85; and introspection, 181–82; management of, 16, 253; and priming experiments, 53–58, 76; and sensation transference, 165; and snap judgments, 50, 51, 52; and speed–dating, 64; and storytelling problem, 69–71; and thin–slicing, 23, 33–34, 50, 51, 123–24. See also implicit associations

unconscious thinking: and conscious thinking, 10, 12, 67, 85, 237; and experts, 51, 123, 179, 183, 184; and face recognition, 119; operation of, 10–11, 12; training of, 237

University of Iowa, 9–10

University of Washington, 21

Up the Tube (Bedell), 175

use testing, 169–70

Van Riper, James, 144–45

Van Riper, Paul: assault on Blue Team, no, in, 126; and command strategy, 118–19; communications strategy of, 109–10; and decision making, 106–9, 114, 118, 119, 124–25, 136, 143–44; and information,