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Freedom, Inc_ - Brian M. Carney [151]

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by top consulting and software companies that rely heavily on “knowledge workers.” SAS Institute has long been known for outstanding conditions and for extremely low turnover of its software developers. Google, which studied SAS carefully, seems to have adopted a similar approach.

8. Personal interview, March 2, 2006.

9. Personal interview, September 26, 2007.

10. John Fennel, Ready, Fire, Aim (Pewaukee, Wisconsin: Quad Graphics, 2006), p. 182.

11. Personal interview, March 2, 2006.

12. Personal interview, August 15, 2005.

13. Personal interview, October 18, 2007.

14. While Milton Friedman is often credited with this coinage, and he did write a best-selling book of that name, the phrase appears to have originated in the press in the 1930s. Its exact origins are shrouded in mystery.

15. Fabienne Gambrelle and Félix Torres, Générale de Service Informatique (Paris, France: Albin Michael, 1996), p. 122.


10: IN SEARCH OF LOST BOOTS

1. Our interview took place on March 6, 2006. General Robert McDermott died at the age of eighty-six of complications from a stroke on August 28 of that year.

2. Personal interview, March 7, 2006.

3. Personal interview, February 4, 2008.

4. Avishai Margalit, The Decent Society (Cambridge, Massachusetts: Harvard University Press, 1996), p. 217.

5. It’s interesting to note that in his book, Townsend advises the following approach on making budgets with regard to outside company stakeholders: “Most lenders, directors, and owners look at the monthly report to see if you made your budget. If you did, into the file with it. If you didn’t, the report goes to an uninformed nitpicker who dreams up a lot of stupid questions. To save yourself this agony, put some arbitrary safety factor into the top statements that go outside the company. You haven’t distorted the figures by which you and your managers are trying to measure trends, but you have something you can use to offset unforeseen setbacks without missing the budget as far as your investor/lenders are concerned.” Townsend, Up the Organization, p. 9. The head of operations in Grenoble most likely read it, because a copy was given to every GSI manager.

6. The French aimer means both “to like” and “to love” and here denotes a stronger affection than simple liking.

7. Personal interview, May 20, 2008.

8. The French word Raiman uses is justice. In the context of his other statements, we translated it as “fairness” as the following discussion of the fair—in French justes—managers shows.

9. The French bonheur can be translated both as “joy” and “happiness.”

10. Personal interview, November 21, 2008.

11. Quoted in Joel Cutcher-Gershenfeld, “Introduction to the Annotated Edition,” in McGregor, The Human Side of Enterprise, p. xlii.


11: THE ANTI-MAD MEN

1. Personal interview, March 6, 2006. All of Stan Richards’s quotes, unless specified, come from this interview.

2. Stan Richards, The Peaceable Kingdom (New York: John Wiley, 2001).

3. Ibid., p. 9. Richards often compares Madison Avenue firms’ atmosphere to U.S-Soviet relations during the Cold War.

4. Ronald Coase, “The Nature of the Firm,” in The Firm, the Market and the Law (Chicago: University of Chicago, 1990), p. 33–56.

5. The Peaceable Kingdom, p. 20.

6. Ibid., p. 142.

7. Ibid., p. 143.

8. Personal interview, March 3, 2006.


12: THE SECRET OF LIBERATING LEADERSHIP

1. Conference for l’Institut des Hautes Etudes Cinématographiques, Paris, 1982. We thank Jean-François Cottin for having pointed us to this video.

2. Cited in P. B. Baltes and U. M. Staudinger, “Wisdom: A Metaheuristic (Pragmatic) to Orchestrate Mind and Virtue Toward Excellence,” American Psychologist 55 (2000): p. 133.

3. Personal interview, September 8, 2008. All the quotes from Liisa Joronen, unless specified, come from this interview and will not be referenced separately.

4. Personal communication, July 18, 2008.

5. “The SOL Story,” SOL internal document, February 2006.

6. Photo by Anne Nisula. Used with SOL’s permission.

7. In 2000, Liisa Joronen distributed 90 percent of the ownership of SOL to her three

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