The Coke Machine - Michael Blanding [150]
I’d also like to acknowledge the Herculean efforts of my research assistants, David Mashburn, Tony D’Ovidio, Alexis Hauk, Hannah Martin, and Maddy Schricker, without whom I quite literally could not have written this book (especially David and Tony, who helped draft some early sections of Chapters 3 and 4); and the translators who helped me understand foreign perspectives along with foreign words, including Arup Chanda and Nandan Upadhyay in India; Paco Vasquez and Erin Araujo in Mexico; and my translator in Colombia, whose name I must unfortunately withhold for safety reasons. Many thanks to Laura Bravo Melguizo, who spent countless hours translating Spanish-language documents with me and correcting multiple facts and translations in the text. I’d be remiss, as well, if I didn’t give a shout-out to Ula Café, whose strong coffee and friendly baristas sustained me through many long hours of writing.
Last but absolutely not least, I must thank my wife, Alexandra, who not only came up with the title for this book, but also suffered through interminable conversations about soft drinks and corporate accountability, working “vacations” in Atlanta and Chiapas, and babysitting two unruly toddlers during my long nights of writing and revising at the office. I can’t thank you enough, sangsai, and only hope I can do the same for you with your next book.
Notes
INTRODUCTION
Page 1 On the morning of December 5, 1996: The description of Gil’s murder relies on eyewitness accounts by Luis Hernán Manco Monroy, Oscar Alberto Giraldo Arango, and Luis Adolfo Cardona Usma, interviews by the author.
Page 2 twenty-eight-year-old was a natural leader: Martín Gil, interview by the author.
Page 3 union submitted its final proposal: Complaint (Docket Entry 1), SINALTRAINAL, et al. v. The Coca-Cola Company, et al., United States District Court for the Southern District of Florida, 1:2001-cv-03208 (hereafter SINALTRAINAL v. Coke), 23.
Page 3 .38 Special: Ballistics report, December 2, 1998, Isidro Gil investigation, Fiscalía de la Nación, Unidad de Derechos Humanos, Radicado Preliminar No. 164, Republica de Colombia (hereafter Gil), vol. 2, pp. 72-76.
Page 3 shot him between the eyes: Gil autopsy report, December 10, 1996 (Diligencia de Necropsia, No. UCH-NC-96-412), Gil 1:87.
Page 3 more than 2,500 union members: Human Rights Watch, World Report 2009—Colombia, January 14, 2009.
CHAPTER 1. A BRIEF HISTORY OF COKE
Page 9 One million visitors: The World of Coca-Cola®—Atlanta, http://www.worldofcoca-cola.com.
Page 11 “patents of royal favor”: Gerald Carson, One for a Man, Two for a Horse: A Pictorial History, Grave and Comic, of Patent Medicines (Garden City, NY: Doubleday, 1961), 9.
Page 11 Hooper’s Pills . . . “Rivals might detect”: James Harvey Young, The Toadstool Millionaires: A Social History of Patent Medicines in America Before Federal Regulations (Princeton, NJ: Princeton University Press, 1961), 13.
Page 11 bleeding . . . and “purging”: Mary Calhoun, Medicine Show: Conning People and Making Them Like It (New York: Harper & Row, 1976), 24-25, 65-67; David Armstrong and Elizabeth Metzger Armstrong, The Great American Medicine Show (New York: Prentice Hall, 1991), 1-10; Alyn Brodsky, Benjamin Rush: Patriot and Physician (New York: Truman Talley, 2004), 29.
Page 12 practice grew into a fad: Young, 44-45; Armstrong and Armstrong, 23-25; A. Walker Bingham, The Snake Oil Syndrome: Patent Medicine Advertising (Hanover, MA: Christopher, 1994), 13.
Page 12 Connecticut physician Samuel Lee, Jr.: Bingham; Young, 32-34.
Page 12 Thomas W. Dyott amassed: Young, 34-35.
Page 12 The Civil War brought new patients: Young, 97.
Page 12 little more than laxatives or emetics: Young, 98-99; Carson, 30; Armstrong and Armstrong, 178.
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