The Coke Machine - Michael Blanding [151]
Page 12 total sales of $80 million: Calhoun, 70.
Page 12 The winners were . . . rescuing his son from a bear: Bingham, 91-92.
Page 12 “medicine shows”: Calhoun, 1-8.
Page 13 notorious showmen, Clark Stanley: Carson, 41.
Page 13 As one 1930s-era pitch doctor . . . sold themselves: Calhoun, 45, 58.
Page 13 early devotee of Samuel Thomson’s . . . Extract of Stillingia: James Harvey Young, “Three Atlanta Pharmacists,” Pharmacy in History 31, no. 1 (1989), 16-22.
Page 13 later named him an addict: A. O. Murphy testimony, Coca-Cola Co. v. Koke Co., 254 U.S. 143 (1920) (hereafter Koke), 392; J. C. Mayfield testimony, Koke, 776; “The Original Coca-Cola Woman: Mrs. Diva Brown,” The Southern Carbonator, September 1907; Hugh Merrill, “The Formula and Diva Brown: ‘The Original Coca-Cola Woman,’” Atlanta Business Chronicle, January 7, 1991.
Page 14 “I am convinced from actual experiments”: “A Wonderful Medicine,” Atlanta Journal, March 10, 1885.
Page 14 Cocaine Toothache Drops: Armstrong and Armstrong, 160-161.
Page 14 concoction called Vin Mariani: Mark Pendergrast, For God, Country, and Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It (New York: Basic Books, 2000 [orig. pub. 1993]), 22-23; Frederick Allen, Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World (New York: HarperBusiness, 1994), 23-24.
Page 14 French Wine Coca . . . kola nut: J. C. Louis and Harvey Yazijian, The Cola Wars: The Story of the Global Corporate Battle Between the Coca-Cola Company and PepsiCo, Inc. (New York: Everest House, 1980), 15.
Page 15 beer was one of the first luxuries . . . cheapest form of water purification: Armstrong and Armstrong, 39, 5.
Page 15 Soon enterprising drunkards . . . “beverige”: John Hull Brown, Early American Beverages (Rutland, VT: C. E. Tuttle, 1966), 13-16.
Page 15 mineral springs such as those at Saratoga Springs: Stephen N. Tchudi, Soda Poppery: The History of Soft Drinks in America (New York: Charles Scribner’s Sons, 1986), 6.
Page 15 Joseph Priestley discovered how to produce: Robert E. Schofield, The Enlightenment of Joseph Priestley: A Study of His Life and Work from 1733 to 1773 (Philadelphia: Pennsylvania State University Press, 1997), 256-258.
Page 15 movement against alcohol led by Benjamin Rush: Brodsky, 95-97, 100; Armstrong and Armstrong, 41-42.
Page 15 Alcoholics Anonymous . . . statewide prohibition laws: Brown, 78.
Page 15 many were repealed: Armstrong and Armstrong, 44.
Page 15 creating the world’s first “soda fountain”: H. B. Nicholson, “Host to Thirsty Main Street” (New York: Newcomen Society, December 18, 1953), 9; Franklin M. Garrett, “The Development of the Soda Fountain in Drug Stores for the Past 50 Years” (The Coco-Cola Company, n.d.); Joseph L. Morrison, “The Soda Fountain,” American Heritage 13, no. 5 (August 1962).
Page 15 Lemon’s Superior Sparkling Ginger Ale: Lawrence Dietz, Soda Pop: The History, Advertising, Art and Memorabilia of Soft Drinks in America (New York: Simon & Schuster, 1973), 83.
Page 16 Hires Root Beer: Tchudi, 21-22.
Page 16 Dr Pepper . . . Moxie: Dietz, 82-84.
Page 16 the South suffered a complete disruption: Louis and Yazijian, 14-15.
Page 16 Atlanta . . . known as the “Phoenix City”: Pendergrast, 20.
Page 16 dozens of reformulations . . . bitter orange and cassia: Frederick Allen, Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World (New York: HarperBusiness, 1994), 28.
Page 17 “three-legged iron pot”: E. J. Kahn, The Big Drink: An Unofficial History of Coca-Cola (London: Max Reinhardt, 1960), 56-57.
Page 17 “brass kettle heated over an open fire”: Pat Watters, Coca-Cola: An Illustrated History (Garden City, NY: Doubleday, 1978), 5, 9; see also Wilbur Kurtz, “Dr. John S. Pemberton: Originator of the Formula for Coca-Cola, A Short Biographical Sketch,” January 1954.
Page 17 pharmacy owner Willis Venable himself: Watters,