The Coke Machine - Michael Blanding [160]
Page 74 restrictive advertising agreements: Hays, 242-243.
Page 74 Royal Crown Cola sued: Hays, 245.
Page 74 difficulty meeting its high earnings expectations: Huey, “The World’s Best Brand CEO.”
Page 74 less than 20 percent of Pepsi’s business: “Coca-Cola Boosts Water Sales, Still Trailing Pepsi,” Bloomberg News, August 20, 2006.
Page 74 more than 80 percent of its sales: Joe Guy Collier, “Worldwide Sales a Tonic for Coke,” Atlanta Journal-Constitution, November 16, 2008.
Page 75 “Coke fiends” . . . overtly racist coverage: Allen, 46-47.
Page 76 “increased amounts of poisonous and toxic matters”: Harvey W. Wiley, The History of a Crime Against the Food Law (Washington, DC: Harvey W. Wiley, 1929), 29.
Page 76 “poison squad”: Wiley, 57-62.
Page 76 weren’t exactly scientifically rigorous: Clayton A. Coppin and Jack High, The Politics of Purity: Harvey Washington Wiley and the Origins of Federal Food Policy (Ann Arbor: University of Michigan Press, 1999), 55.
Page 76 went on the attack . . . self-promoter: Coppin and High, 3-5.
Page 76 nemesis, however, would be . . . railed against Coke: Pendergrast, 115.
Page 77 addition of “free caffeine” . . . neither coca leaves nor kola nut: Coppin and High, 142-145.
Page 77 couldn’t be considered an additive: Coppin and High, 151.
Page 77 having left town . . . Wilson force him out: Allen, 62-64.
Page 77 all the way up to the Supreme Court . . . Coke’s new formula: Pendergrast, 121-122.
Page 78 policy on Southwest Airlines: Charles Passy, “Little Wiggle Room for XXL Passengers,” New York Times, October 15, 2006; Michelle Higgins, “Excuse Me, Is This Seat Taken?” New York Times, February 28, 2010.
Page 78 motorized carts Wal-Mart now offers: Michael Leahy, “The Weight,” Washington Post Magazine, July 18, 2004.
Page 78 from 14 percent . . . to 34 percent today: Katherine M. Flegal et al., “Prevalence and Trends in Obesity Among US Adults, 1999-2008,” Journal of the American Medical Association 303, no. 3 (January 2010), 235-241.
Page 78 some 75 million people: Calculated from U.S. Census, “Annual Estimates of the Resident Population by Sex and Five-Year Age Groups for the United States: April 1, 2000 to July 1, 2008 (NC-EST2008-01).”
Page 78 more than two-thirds of the adult U.S. population: Flegal et al., “Prevalence and Trends in Obesity Among US Adults, 1999-2008.”
Page 78 increased risks for diseases: Flegal et al., “Prevalence and Trends in Obesity Among US Adults, 1999-2008”; U.S. Surgeon General, “Overweight and Obesity: Health Consequences” (Rockville, MD, 2001).
Page 79 obese teenagers . . . obese children: Cynthia L. Ogden et al., “Prevalence of High Body Mass Index in U.S. Children and Adolescents, 2007-2008,” Journal of the American Medical Association 303, no. 3 (2010), 242-249.
Page 79 a 2006 conference in Boston: Public Health Advocacy Institute, Fourth Annual Conference on Legal Approaches to the Obesity Epidemic, Northeastern University School of Law, November 3-5, 2006.
Page 79 part of the equation is genetic: Kaufman, Diabesity, 225-229; Kelly D. Brownell and Katherine Battle Horgen, Food Fight: The Inside Story of the Food Industry, America’s Obesity Crisis, and What We Can Do About It (New York: McGraw-Hill, 2003), 23; G. S. Barsh et al., “Genetics of Body Weight Regulation,” Nature 404 (2000), 644-651; J. Eric Oliver, Fat Politics: The Real Story Behind America’s Obesity Epidemic (New York: Oxford University Press, 2006), 105.
Page 79 increased prevalence of air-conditioning: David B. Allison et al., “Putative Contributors to the Secular Increase in Obesity: Exploring the Roads Less Traveled,” International Journal of Obesity 30 (2006), 1585-1594.
Page 79 nearly half the increase in calories: Centers for Disease Control, “Trends in Intake of Energy and Macronutrients—United States, 1971-2000,” February 4, 2004.
Page 79 largest single source of calories: Mark Bittman, “Soda: A Sin We Sip Instead of Smoke?” New York Times, February 12, 2010.
Page 79 team analyzing some thirty studies: Frank B. Hu et al., “Intake