The Coke Machine - Michael Blanding [174]
Page 161 cheaper than its main ingredient: Shop visit by author.
Page 161 The rumor persists . . . does nothing to dispel: See Rob Walker, “Cult Classic,” New York Times, October 11, 2009.
Page 161 began using cheaper HFCS: José Yuste, “Activo empresarial,” Crónica, February 10, 1997.
Page 161 60 percent HFCS: “Mexican Soft-Drink Bottlers to Turn to Sugar in the Wake of HFCS Tax,” Food & Drink Weekly, January 21, 2002.
Page 161 30 percent, but with plans: Coca-Cola FEMSA Earnings Conference Call, Fair Disclosure Wire, July 24, 2009.
Page 161 Mexico repealed the tax: Alan Field, “Mexico Drops Sweetener Tax, Ending U.S. Trade Dispute,” Journal of Commerce, January 5, 2007.
Page 162 dates back to the late 1980s . . . part of Oaxaca as well: Jordan, 74-75.
Page 163 1.37 million liters a day: Jordan, 129.
Page 163 the company takes no more than 2 percent: Jordan, 118, 130.
Page 163 “The water here”: María de la Ascunción Gómez Carpio, interview by the author.
Page 163 “There used to be a lot of water”: Rosa María Reazola Estevané, interview by the author.
Page 164 mayor of the town of Apizaco . . . “We comply with the law”: Marie Kennedy and Chris Tilly, “Challenging Coke’s Thirst for Water: The Apizaco Story,” Progressive Planning, Fall 2007.
Page 164 Back in the 1970s . . . best-selling soft drink: Kate Milner, “Profile: Vicente Fox,” BBC News, July 3, 2000.
Page 164 “Working at Coca-Cola”: Sam Dillon, “From Moving Mexico’s Cola to Shaking Its Politics,” New York Times, May 9, 1999.
Page 164 Nicknamed “The Coca-Cola Kid” during his campaign . . . put him on top: John Ross, “Fox, Inc. Takes over Mexico,” Multinational Monitor, March 2001; Tim McGirk, “The Moment of Truth,” Time, December 4, 2000; Rodolfo Montes, “Amigos de Fox: Sí recaudaron recursos durante la campaña panista,” Proceso, July 14, 2002; “Fox Team Includes Friends, Financial Reporters,” America’s Insider, October 12, 2000; “Former Fox Fund-raiser: Not All of Mexican President’s Collaborators Loyal,” Associated Press, August 8, 2003.
Page 165 appointed another former Coke director general: Jesús Olguín Sánchez, “Presidency of the Republic,” http://fox.presidencia.gob.mx/en/cabinet/?contenido=18150.
Page 165 privatization of much of the country’s water network: Nash, 632-633; P. Wester et al., “The Hydraulic Mission and the Mexican Hydrocracy: Regulating and Reforming the Flows of Water and Power,” Water Alternatives 2, no. 3 (2009).
Page 165 eight concessions to dump waste in public waters: Gustavo Castro Soto, “La Coca-Cola en México: El agua tiembla” (part 10), Otros mundos Chiapas, January 7, 2005, citing data from an investigative report by the now defunct Mexican newspaper El independiente, July 14, 2003.
Page 165 $650 million in annual profits: “Mexico: Coca-Cola FEMSA Sales, Profits, Jump,” Just-drinks.com, February 12, 2010.
Page 165 as little as three-hundredths of a cent . . . “Nothing”: Jordan, 134-135.
Page 165 wearing black ski masks: Mihalis Mentinis, Zapatistas: The Chiapas Revolt and What It Means for Radical Politics (London: Pluto, 2006).
Page 166 Subcomandante Marcos . . . several Zapatista bases: Mentinis, 20; Worth H. Weller, Conflict in Chiapas: Understanding the Modern Mayan World (North Manchester, IN: DeWitt, 2000), 84.
Page 166 “We have a way”: Beverly Bell, “Cola Wars in Mexico: Tzotzil Indians in Mexico Know the Dangers of Globalization and Soda Pop,” In These Times, October 6, 2006.
Page 167 too egregious for some to ignore: John Ross, “Coca-Cola’s Raid on a Sacred Mountain,” Counterpunch, September 7, 2007.
Page 167 coalition of neighborhood groups: César Morales, interview by the author.
Page 168 spend some $50 million annually: Gustavo Castro, interview by the author. Page 168 “The adults aren’t salvageable”: Teresa Zepeda, interview by the author.
Page 168 In 1999, the Coca-Cola Foundation . . . put up $155,000: Jordan,