The Coke Machine - Michael Blanding [173]
Page 151 State Department approved a $300 million loan: Louis and Yazijian, 285.
Page 151 polyester suits . . . the cancer of unionism: Henry J. Frundt, Refreshing Pauses: Coca-Cola and Human Rights in Guatemala (New York: Praeger, 1987), 4.
Page 152 twelve-hour shifts . . . firing 154 workers: Frundt, 8-9.
Page 152 to make it more difficult: Frundt, 17-27.
Page 152 Sisters of Providence . . . demand an independent investigation: Frundt, 28.
Page 152 nuns cried foul: Frundt, 36-37.
Page 152 General Romeo Lucas García . . . rout any leftist influences: Mike Gatehouse and Miguel Angel Reyes, Soft Drink, Hard Labour (London: Latin American Bureau, 1987), 3, 11.
Page 152 Israel Márquez was sprayed by machine-gun fire: Frundt, 61.
Page 153 ambushed by two men: Frundt, 64.
Page 153 Manuel López Balán, was also killed: Frundt, 82.
Page 153 Márquez traveled to Wilmington . . . out of order: Frundt, 84-86.
Page 153 exonerated the franchisee: Frundt, 86-90.
Page 153 call to boycott . . . work stoppages at Coke plants: Frundt, 105-107.
Page 154 buyout by two handpicked bottling executives: Frundt, 163-167.
Page 154 But Coke’s stalling had left eight workers dead: Gatehouse and Reyes, 12-13. Page 154 Per-caps in Latin America: Pendergrast, 367.
Page 154 minutiae of foreign markets: Allen, 421-422.
Page 154 “Our success”: Pendergrast, 389.
Page 155 Nelson Mandela denied Coke’s offers: Lawrence Jolidon, “Divestment, Sanctions, Not Always Simple,” USA Today, June 19, 1990; Clarence Johnson, “ANC’s Oakland Headquarters,” San Francisco Chronicle, June 27, 1990.
Page 155 contributing heavily . . . corporate jets: Deborah Scroggins, “Mandela in Atlanta: Regular Folk to Coke Elite Vie to Help His Cause,” Atlanta Journal-Constitution, July 11, 2009; Lewis Grizzard, “Respect for Mandela Went down the Drain,” Atlanta Journal-Constitution , July 18, 1993.
Page 155 sixth most valuable company: Allen, 421-422.
Page 155 “This is a classic situation”: Hays, 295.
Page 155 lambasted on late-night talk shows: Hays, 296.
Page 156 ad blitz to wallpaper the country in red and white: Laura K. Jordan, “El problema de la responsibilidad social corporativa: La empresa Coca-Cola en Los Altos de Chiapas” (thesis, San Cristóbal de las Casas, Chiapas, Centro de Investigaciones y Estudios Superiores en Antropología Social, 2008), 73.
Page 156 “It is not uncommon”: Richard J. Barnet and Ronald E. Muller, Global Reach: The Power of Multinational Corporations (New York: Simon & Schuster, 1974).
Page 156 $68 million for unfair competition: “Mexican Shopkeeper Defeats Coke,” BBC News, November 17, 2005; “Coca-Cola Fined for Anti-competitive Practices in Mexico,” Datamonitor NewsWire, November 21, 2005; James Hider, “Woman Who Flattened Coca-Cola: A Tenacious Small Trader Took on the Biggest of the Big Boys and Won,” Times (London), November 18, 2005.
Page 157 FEMSA’s stock price tripled, from $35 to more than $115: Jordan, 65.
Page 157 more than a 30 percent stake in Coca-Cola FEMSA: Coca-Cola FEMSA, S.A.B. de C.V., Annual Report 2009 shows that Coke owns 31.2 percent of Coke FEMSA; in 2004, according to that year’s Annual Report, Coke owned 39.6 percent.
Page 157 brought up to Chamula by horse: Jordan, 74.
Page 157 pushed by the village elders . . . “There are problems”: June Nash, interview by the author; see also Beverly Bell, “Cola Wars in Mexico: Tzotzil Indians in Mexico Know the Dangers of Globalization and Soda Pop,” In These Times, October 6, 2006.
Page 157 concessions were granted politically: June Nash, In the Eyes of the Ancestors: Belief and Behavior in a Maya Community (New Haven, CT, and London: Yale University Press, 1970), 629.
Page 158 “[It is] part of daily life”: Jordan, 77.
Page 158 “Indigenous people”: Cristóbal López Pérez, interview by the author.
Page 159 “We can’t blame Coca-Cola”: Juan Ignacio Domínguez, interview by the author.
Page 160 “These three years”: Marcos Arana Cedeño and Liliana López, interviews by the author.
Page 161 liter