The Coke Machine - Michael Blanding [172]
Page 138 driving rates above the 30 percent: Sean O’Leary, “City Pleased with RecycleBank Pilot,” Hartford Business Journal, November 10, 2008; Keith Naughton and Daniel Mc-Ginn, “Saving the World for a Latte,” Newsweek, September 27, 2008; Brian Lee, “Recycling Effort a Bust; Crackdown on Southbridge Trash Scofflaws,” Telegram & Gazette (Worcester, MA), February 2, 2010.
Page 138 “It’s a series of building blocks”: Lisa Manley, interview by the author.
Page 139 rates average 70 percent: Gitlitz and Franklin, “The 10-Cent Incentive to Recycle.”
Page 139 According to CAI’s Gigi Kellett: Kellett, interview by the author.
Page 140 partnership with Nestlé: Shari Roan, “Less Than Zero?” Los Angeles Times, November 27, 2006.
Page 140 A study by Coke and Nestlé: Elizabeth Weise, “Drink Makers Defend Calorie-Burning Claims,” USA Today, February 12, 2007.
Page 140 “negative calories”: Beverage Partners Worldwide, “New Enviga™ Proven to Burn Calories; Sparkling Green Tea Creates a Brand New Category That Combines Great Taste and Negative Calories,” PR Newswire, October 12, 2006.
Page 140 Coke had paid . . . $4.1 billion: “Coca-Cola Buys Vitamin Water Maker Glaceau for $4.1 Billion in Cash,” Financial Wire, May 29, 2007.
Page 140 found its way quietly into schools: Andrew Martin, “Sugar Finds Its Way Back to the School Cafeteria,” New York Times, September 16, 2007.
Page 141 “When I bought VitaminWater”: Center for Science in the Public Interest, “Coke Sued for Fraudulent Claims on Obesity-Promoting VitaminWater,” January 15, 2009.
Page 141 “opportunistic PR stunt; “grandstanding”: The Coca-Cola Company, “Statement on the Glaceau VitaminWater Lawsuit,” January 15, 2009.
Page 142 faced its own controversy: Bridget Murray Law, “New Sweetener Is Not So Sweet for Your Diet,” msnbc.com, April 17, 2009.
CHAPTER 6 . “¡TOMA LO BUENO!”
Page 146 healing art: Carlos Humberto Gallegos Aguilar, interview by the author.
Page 146 people are performing the same ritual: Gallegos, interview by the author.
Page 147 635 cups of Coke beverages annually: The Coca-Cola Company, Per Capita Consumption of Company Beverage Products, 2008, http://www.thecoca-colacompany.com/ourcompany/ar/pdf/perCapitaConsumption2008.pdf.
Page 147 one of the first foreign countries to sell Coke: Pendergrast, 93.
Page 147 small amounts in Cuba, the Philippines: Louis and Yazijian, 46; Allen, 170.
Page 147 from sporadic to anemic: Pendergrast, 166-167; Allen, 171.
Page 148 owned outright by Coke, as in India: Pendergrast, 184.
Page 148 forced to repeal the law: Louis and Yazijian, 64-65.
Page 148 resentment from some foreigners: Barry Rubin and Judith Colp Rubin, Hating America: A History (London: Oxford University Press, 2004), 125-145.
Page 148 wild rumors about the American drink: Kahn, 24.
Page 149 Nowhere was opposition stronger than in France: Richard Kuisel, Seducing the French: The Dilemma of Americanization (Berkeley: University of California Press, 1993); Rubin and Rubin, 132-145.
Page 149 “Coca-Colonization”: Kuisel, 55; Rubin and Rubin, 146.
Page 149 “the moral landscape of France”: Kahn, 28.
Page 149 “Coca-Cola was not injurious to the health”: Louis and Yazijian, 77.
Page 149 “This is the decisive struggle for Europe”: Allen, 4.
Page 149 trade war on French wine, cheese, and Champagne: Kahn, 30.
Page 149 1953 poll: Kuisel, 68.
Page 149 “It’s because Coke is a champion”: Kahn, 32.
Page 149 nationalized bottling plants: Pendergrast, 312.
Page 150 Pepsi broke into the Soviet Union: Pendergrast, 275.
Page 150 every excuse not to open . . . stayed with the Jews: Allen, 339-341; Pendergrast, 286.
Page 150 against company policy to give in to a boycott: Watters, 194.
Page 150 more than half his time flying: Pendergrast, 302.
Page 150 40 percent of consumption and 55 percent of profits: Watters, 2.
Page 150 “We’re not multinational”: Louis and Yazijian, 153.
Page 151 so-called halo effect: Pendergrast, 291.
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