The Coke Machine - Michael Blanding [171]
Page 130 did approve a resolution to study: U.S. Conference of Mayors, “Bottled Water: The Impact on Municipal Waste Systems,” May 1, 2008.
Page 131 passage of the earlier, tougher call: Vinnee Tong, “US Mayors Vote to Phase Out Bottled Water Consumption,” Associated Press, June 23, 2008.
Page 131 nixed bottled water: Michelle Locke, “California’s Chez Panisse Among Upscale Restaurants Leading Bottled Water Backlash,” Associated Press, March 29, 2007.
Page 131 Mario Batali followed suit: Marian Burros, “Fighting the Tide, a Few Restaurants Tilt to Tap Water,” New York Times, May 30, 2007.
Page 131 “one of capitalism’s greatest mysteries”: “Bottled Water and Snake Oil,” Economist .com, July 31, 2007.
Page 131 “Think Outside the Bottle” pledge . . . raised $100,000: Melissa Knopper, “Bottled Water Backlash,” E—The Environmental Magazine, May/June 2008.
Page 132 revealing the source of its water: 2008 Nestlé Waters North America Corporate Citizenship Report; Nestlé Waters North America, Quality Reports, http://www.nestle-watersna.com.
Page 132 “The FDA’s definition”: Chris Vogel and Lee Klein, “Houston Turns Back to Tap Water: That Stuff Flowing from the Faucet Is Safe, Cheap and Environmental,” Houston Press, August 14, 2008.
Page 133 “We’ve set pretty aggressive goals”...30 percent fewer emissions: Fred Roselli, interview by the author.
Page 133 “Business managers can more effectively contribute”: William C. Frederick, Corporation, Be Good! The Story of Social Responsibility (Indianapolis: Dog Ear, 2006), 7-10.
Page 134 Henry Ford had found that out . . . customers’ pocketbooks: Bakan, 36-37.
Page 134 “The corporation’s legally defined mandate”: Bakan, 1.
Page 134 second wave of corporate social responsibility: Frederick, 23-35.
Page 134 further entrenched by the Reagan administration: Frederick, 57-67.
Page 134 Goizueta sloughed off the do-gooding subsidiaries: Pendergrast, 346.
Page 134 “enhance our ability to meet the growing needs”: The Coca-Cola Company, “The Coca-Cola Foundation, n.d.”
Page 135 “It’s not that we plan to be boastful now”: David Greising, I’d Like to Buy the World a Coke: The Life and Leadership of Roberto Goizueta (San Francisco: John Wiley & Sons, 1998), 295.
Page 135 areas closely aligned with the goals . . . “strategic philanthropy”: Greising, 296.
Page 135 corporations increasingly began tying: Craig Smith, “The New Corporate Philanthropy,” Harvard Business Review, May-June 1994.
Page 135 Exxon investing heavily . . . Yoplait had already signed on: Philip Kotler and Nancy Lee, Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause (Hoboken, NJ: John Wiley & Sons, 2005), 19.
Page 135 84 percent of people would switch: Kotler and Lee, 12.
Page 135 “a cool appraisal of various costs”: Kotler and Lee, 17; Rebecca Collings, “Behind the Brand: Is Business Socially Responsible?” Consumer Policy Review, September-October 2003.
Page 136 most notorious example is British Petroleum: Ed Crooks, “Back to Petroleum,” Financial Times, July 7, 2009.
Page 137 to create Coca-Cola Recycling . . . own packaging materials: The Coca-Cola Company, “Coca-Cola Expands U.S. Recycling or Reuse Goals,” February 13, 2008; Joe Guy Collier, “Cause That Refreshes: Plant Boosts Coke’s Plastic Recycling Effort,” Atlanta Journal-Constitution, January 15, 2009.
Page 137 “where commercially viable”: Coca-Cola Enterprises, Corporate Responsibility and Sustainability Report 2007, 1; Coca-Cola Enterprises, Corporate Responsibility and Sustainability Report 2008, 29.
Page 137 pledged back in the early 1990s: Dave Aftandilian, “Coke’s Broken Promise,” Conscious Choice, February 2000; Barnaby J. Feder, “Pepsi and Coke to Offer Recycled-Plastic Bottles,” New York Times, December 5, 1990.
Page 138 just too expensive in the United States: Aftandilian, “Coke’s Broken Promise.”
Page 138 “the demand for recovered bottles”: Collier, “Cause That Refreshes.”
Page 138 problem with PET . . . demand for raw materials: Mike Verespej, “Coke Set to Open JV PET Recycling