The Coke Machine - Michael Blanding [170]
Page 125 Gallup poll at the time: Environmental Protection Agency, “Analysis and Findings of the Gallup Organization’s Drinking Water Customers Satisfaction Survey,” August 6, 2003, 4.
Page 125 set a “low priority”: Food and Drug Administration, Center for Food Safety and Applied Nutrition, “Bottled Water Regulations and the FDA,” August-September 2002.
Page 125 standards are slightly lower . . . voluntary recalls: International Bottled Water Association, “Regulation of Bottled Water: An Overview.”
Page 125 A classic study: Natural Resources Defense Council, “Bottled Water: Pure Drink or Pure Hype?” March 1999.
Page 126 the American Medical Association found: Case Western Reserve University, “Study Finds Some Bottled Water Has More Bacteria and Less Fluoride Than Tap Water,” Science Daily, March 22, 2000.
Page 126 a 2002 study by the University of Tuskegee: Abua Ikem et al., “Chemical Quality of Bottled Waters from Three Cities in Alabama,” Science of the Total Environment 285, nos. 1-3 (February 21, 2002), 165-175.
Page 126 A 2004 study by the FDA: Food and Drug Administration, Center for Food Safety and Applied Nutrition, Office of Food Safety, “Questions and Answers About Perchlorate,” February 8, 2009.
Page 126 found thirty-eight different pollutants: Olga Naidenko et al., “Bottled Water Quality Investigation: 10 Major Brands, 38 Pollutants,” Environmental Working Group, October 2008.
Page 126 traces of pharmaceutical drugs: Jeff Donn, “Pharmaceuticals Found in U.S. Drinking Water,” Associated Press, March 10, 2008.
Page 126 “After learning about all the things”: Royte, 135.
Page 126 just over $2 per gallon: Mintel International Group, “Bottled Water—US—2008, Executive Summary.”
Page 126 one- or two-tenths of a cent per gallon: Natural Resources Defense Council; Food & Water Watch.
Page 127 idea of the Tap Water Challenge: Gigi Kellett, interview by the author.
Page 127 Newark or Philadelphia tap water: Gary Haber, “Dozens Protest Coca-Cola Outside Annual Meeting,” News Journal (Wilmington, DE), April 20, 2006; Akweli Parker, “Taking the Water Taste Test; Actually, No One Bothered to Keep Score in This Bottled vs. Tap Challenge. Activists Felt They Made Their Point,” Philadelphia Inquirer, March 22, 2006.
Page 127 sources its water from an underground aquifer: Lee Klein, “Bottled Water Gets the Boot,” Miami New Times, August 14, 2008.
Page 128 17 million . . . three times that: Peter H. Gleick and Heather Cooley, “Energy Implications of Bottled Water,” Environmental Research Letters 4 (2009), 1-6.
Page 128 33 percent in 2009: Environmental Protection Agency, “America Recycles Day,” November 10, 2009.
Page 128 50 percent in 1992: Container Recycling Institute, “Water, Water Everywhere: The Growth of Non-Carbonated Beverages in the United States,” February 2007.
Page 128 33 billion liters: Beverage Marketing Corporation, “Bottled Water Perseveres in a Difficult Year, New Data from Beverage Marketing Corporation Show,” April 20, 2009.
Page 128 rates of less than 20 percent: Container Recycling Institute, “Water, Water Everywhere: The Growth of Non-Carbonated Beverages in the United States,” February 2007.
Page 128 some 3 billion pounds: Jenny Gitlitz and Pat Franklin, “The 10¢ Incentive to Recycle,” Container Recycling Institute, July 2006.
Page 129 “Consumers are making a choice”: Marc Gunther, “Bottled Water: No Longer Cool? Activists Turn Up the Heat on Coca-Cola, PepsiCo and Nestle,” Fortune, March 25, 2007.
Page 130 University of Central Florida’s new stadium: Matt McKinley, “New Stadium Gets out of Hot Water,” Central Florida Future, September 18, 2007; Luis Zaragoza and Claudia Zequeira, “UCF in Hot Water with Fans; Stadium Has No Drinking Fountains, Students Thirsty for Answers,” Orlando Sentinel, September 18, 2007.
Page 130 led by Coke, showed up to lobby: Jennifer 8. Lee, “City Council Shuns Bottles in Favor of Water from Tap,” New