The Coke Machine - Michael Blanding [169]
Page 119 Evian, pioneered the use of lightweight bottles: Fishman, “Message in a Bottle.”
Page 120 $160 million recall: Alan Riding, New York Times, “Perrier Widens Recall After Finding,” February 15, 1990.
Page 120 swooped in to acquire Perrier: Richard Tomlinson, “Troubled Waters at Perrier,” Fortune, November 29, 2004.
Page 120 sales shot up from $115 million: Royte, 33; Tony Clarke, Inside the Bottle: Exposing the Bottled Water Industry (Ottawa: Canadian Centre for Policy Alternatives, 2007 [orig. pub. 2005]), 24.
Page 120 profit margins on water: Clarke, 83; Betsy McKay, “Coke Strays from the Real Thing—Investors Fret That Bottled Water, Other Beverages, Don’t Quench Their Thirst for Soft-Drink Profit,” Wall Street Journal, October 29, 2002.
Page 120 proprietary mix of minerals: Hays, 246-247.
Page 120 Intended to signal relaxation and refreshment: David F. Gallagher, “Just Say No to H2O (Unless It’s Coke’s Own Brew),” New York Times, September 2, 2001.
Page 120 bought Belmont Springs . . . lackluster sales: Clarke, 30.
Page 120 $20 million campaign: “Dasani Pours on Wellness,” Brandweek, April 23, 2001.
Page 120 Coke targeted women . . . replenished themselves with Dasani: “Dasani and Glamour Magazine Launch National Contest to Honor Women at Their Best,” Internet Wire, July 19, 2002.
Page 121 up to $8.5 billion overall: Beverage Marketing Corporation, “Bottled Water Perseveres in a Difficult Year, New Data from Beverage Marketing Corporation Show,” April 20, 2009.
Page 121 behind Pepsi’s Aquafina: Hillary Chura, “Dasani: Kellam Graitcer,” Advertising Age, October 8, 2001.
Page 121 average French person drank: Paul Simao, “Bottled Water War Cuts into Profits,” Calgary Herald, January 31, 2004.
Page 121 £7 million: “LFH Bottles Coca-Cola Water Brand,” Design Week, February 5, 2004.
Page 121 “The more you live”; “Prepare to get wet”: “Advertising for Dasani,” Marketing Week, February 5, 2004.
Page 122 high-divers plummeted: Martin Wainwright, “Fall Guy: Daredevil Dives Promote Bottled Water,” Guardian, February 11, 2004.
Page 122 actually bottled in the southeast London suburb: Michael McCarthy, “Pure? Coke’s Attempt to Sell Tap Water Backfires in Cancer Scare,” Independent, March 20, 2004.
Page 122 “perfected by NASA”: “Soft Drink Is Purified Tap Water,” BBC News, March 1, 2004.
Page 122 “enhance the pure taste”: “When You Get Headlines in the Press Like ‘The Real Sting’ in the Sun, ‘Coke Sells Tap Water’ in the Mirror and ‘Eau de Sidcup: Didn’t Del Boy Try That?’ in the Daily Mail, You Know There’s a Story to Amuse,” Eastern Daily Press (UK), March 16, 2004.
Page 122 “as pure as water gets”: McCarthy, “Pure? Coke’s Attempt to Sell Tap Water Backfires in Cancer Scare.”
Page 122 handed out for free: Valerie Elliott and Angela Jameson, “Coca-Cola Withdraws ‘Sidcup Tap’ Water,” Times (London), March 20, 2004.
Page 123 all but blamed the British government: Alison Purdy and Rachel Williams, “Coca-Cola Orders Recall of Bottled Water,” Press Association (UK), March 19, 2004.
Page 123 FDA had warned manufacturers: Federal Register 66, no. 60 (March 28, 2001).
Page 123 formula for how much bromate: Barbara L. Marteney and Kristin Safran, “Continually Evolving Regulations for D/DBPs,” Water Quality Products, September 2001.
Page 123 Nestlé stopped using ozonation: Carlos David Mogollón, “Perrier Restricts Ozone Use Awaiting Better Control Options,” Water Conditioning & Purification, August 2001.
Page 123 typical headline: Philip Henser, “Should I Really Despise Coca-Cola?” Independent, March 26, 2004.
Page 123 plays on Coke’s own branding: John Arlidge, “Coca-Cola: Don’t Drink the Water,” Observer, April 18, 2004.
Page 124 CAI cut its teeth in the fight: Bella English, “Taking Down the Marlboro Man: Kathy Mulvey Helped Negotiate a Treaty That, If Ratified, Would Ban Tobacco Advertising, Promotion, and Sponsorship,” Boston Globe, December 23, 2003.
Page 124 founded as the Infant Formula Action Coalition: Marion Nestle, 145-158.
Page 125 some $9 billion annually . . . almost