The Coke Machine - Michael Blanding [168]
Page 112 “I think there was considerable bad faith”: Daynard, interview by the author. In an e-mail to the author, Alliance for a Healthier Generation spokesman Doug Cavarocchi declined comment on whether the organization was aware that a parallel negotiation was transpring.
Page 113 $10 million ad campaign: Scott Leith, “Soft Drink Makers Start PR Offensive; Industry Ads Focus on Kids’ Health,” Atlanta Journal-Constitution, September 7, 2006.
Page 113 One school in Wisconsin . . . Portland, Oregon, school district: Annys Shin, “Removing Schools’ Soda Is Sticky Point,” Washington Post, March 22, 2007; Arthur Gregg Sulzberger, “Threat of Fine Forces Talks on Coke Sales,” Oregonian (Portland), February 6, 2007.
Page 113 It took six months: Krisy Obbink, director of dining services, Portland (Oregon) Public Schools, interview by the author.
Page 113 local affiliates of the American Heart Association: “Is the American Heart Association Pulling Its Troops out of State Beverage Fights?” Corporate Crime Reporter, June 1, 2006; Simon, e-mail to the author.
Page 113 A past president of the AHA: David Faxon, interview by the author.
Page 113 thirty-four states had some combination: Michelle M. Mello et al., “The Interplay of Public Health Law and Industry Self-Regulation: The Case of Sugar-Sweetened Beverage Sales in Schools,” American Journal of Public Health 98, no. 4 (April 2008), 13-22.
Page 114 On a federal level: Jane Black, “Senate Drops Measure to Greatly Reduce Sugar and Fat in Food at Schools,” Washington Post, December 15, 2007.
Page 114 study by a consultant . . . down 88 percent: American Beverage Association, Alliance School Beverage Guidelines Final Progress Report, March 8, 2010.
Page 114 “It’s a brand new day”: American Beverage Association, “Beverage Industry Delivers on Commitment to Remove Regular Soft Drinks in Schools, Driving 88% Decline in Calories,” March 8, 2010.
Page 114 grudgingly accept the ABA report: Margo Wootan, interview by the author.
Page 114 industry-funded study with a jaundiced eye: Roberta Friedman, public policy director, Rudd Center for Food Policy and Obesity, Yale University, and Simon, interviews by the author.
Page 114 one independent study . . . never even heard of them: Lindsey Turner, research assistant professor of nutrition, Institute for Health Research and Policy, University of Illinois, Chicago, interview by the author.
Page 115 soda sales fell in the United States: Melanie Warner, “Soda Sales Fall for First Time in 20 Years,” New York Times, March 9, 2006.
Page 115 2.3 percent . . . in 2009: Valerie Bauerlein, “U.S. Soda Sales Fell at Slower Rate Last Year,” Wall Street Journal, March 25, 2010.
Page 116 A 2008 study in Maine: Janet E. Whatley Blum et al., “Reduced Availability of Sugar-Sweetened Beverages and Diet Soda Has a Limited Impact on Beverage Consumption Patterns in Maine High School Youth,” Journal of Nutrition Education and Behavior 40, no. 6 (November-December 2008), 341-347.
Page 116 Another study, of 11,000 fifth-graders: Meenakshi M. Fernandes, “The Effect of Soft Drink Availability in Elementary Schools on Consumption,” Journal of the American Dietetic Association 108, no. 9 (September 2008), 1445-1452; Elsevier company news, “New Study Assesses the Impact of Soft Drink Availability in Elementary Schools on Consumption,” September 2, 2008.
Page 116 6 percent in 2007 and 5 percent in 2008: The Coca-Cola Company Annual Report 2009.
Page 116 80 percent of Coke’s total sales: Joe Guy Collier, “Worldwide Sales a Tonic for Coke,” Atlanta Journal-Constitution, November 16, 2008.
Page 116 “lost generation” for soda: Caroline Wilbert, “Teens Back Off Sugary Drinks,” Atlanta Journal-Constitution, June 22, 2006.
CHAPTER 5. THE BOTTLED WATER LIE
Page 119 Perrier had introduced . . . getting for free: Elizabeth Royte, Bottlemania: How Water Went on Sale and Why We Bought It (New York: Bloomsbury USA, 2008), 30; Charles Fishman, “Message in a Bottle,” Fast Company, December 19, 2007.
Page 119 Perrier’s profits from water rose: Fishman,