The Coke Machine - Michael Blanding [167]
Page 107 eighteen to twenty-four months: Caroline Wilbert, “Interview: Coke CEO Neville Isdell: Boss Confident About Strategy,” Atlanta Journal-Constitution, November 13, 2005.
Page 107 “I came back to the Coca-Cola Company”: Scott Leith, “New Chairman and Chief Executive Vows to Reignite Coke’s Growth,” Atlanta Journal-Constitution, September 16, 2004.
Page 107 “Regardless of what the skeptics”: Foust, “Gone Flat.”
Page 107 committed an extra $400 million: Ward, “Coke Gets Real.”
Page 107 “Carbonated soft drinks”: Raja Mishra, “In Battle of Bulge, Soda Firms Defend Against Warning,” Boston Globe, November 28, 2004.
Page 107 “Healthier consumers are going to be”: “Coke Boss Counters Obesity Criticisms,” Toronto Star, June 18, 2004.
Page 107 Chicago and New York had joined: Raja Mishra, “School Lunch Bill Targets Obesity: Bill Aims for Healthier School Lunches,” Boston Globe, October 10, 2004.
Page 107 New Jersey passed the first: John Holl, “School Policy in New Jersey to Take Junk off Lunch Tray,” New York Times, June 7, 2005.
Page 108 Arnold Schwarzenegger championed: Dorsey Griffith, “Junk Food Junked: Governor Signs Bill Strictly Limiting Sales in Public Schools,” Sacramento Bee, September 9, 2005.
Page 108 PepsiCo had for the first time: David Teather, “Bubble Bursts for the Real Thing As PepsiCo Ousts Coke from Top Spot,” Guardian, December 27, 2005.
Page 108 4 percent increase . . . “There is growth”: Caroline Wilbert, “Coke Exceeds Profit Target,” Atlanta Journal-Constitution, February 8, 2006.
Page 108 “intellectual godfather of tobacco litigation”: Activist Cash, http://activistcash.com; Center for Consumer Freedom, http://www.consumerfreedom.com.
Page 109 $250 billion settlement: Joe Nocera, “If It’s Good for Philip Morris, Can It Also Be Good for Public Health?” New York Times, June 18, 2007.
Page 109 global tobacco treaty: World Health Organization, “Global Tobacco Treaty Enters into Force with 57 Countries Already Committed,” press release, February 24, 2005.
Page 109 “The number of analogies”: Dick Daynard, interview by the author.
Page 109 percolating since a conference: Stephen Gardner, interview by the author.
Page 109 eventually backed down: Keith Ervin, “School Board Is Warned Against Coke Contract,” Seattle Times, July 2, 2003; Tan Vinh, “Soft Drinks Limited for Middle-Schoolers; District Extends, Restricts Coca-Cola Contract,” Seattle Times, July 18, 2003.
Page 109 “I look at Coke and Pepsi”: Gardner, interview by the author.
Page 110 one study at Johns Hopkins University: “Caffeine Added to Soft Drink to Addict Consumers, Says Study,” Food & Drink Weekly, August 21, 2000.
Page 110 “There are trial lawyers”: Mindus, interview by the author.
Page 110 quietly approached Gardner: Gardner, interview by the author.
Page 110 trouble finding plaintiffs: Simon, interview by the author.
Page 111 drew up a confidential document: “Proposed School Beverage Policy, Draft Dated March 30, 2006 (2) For Discussion Only, Between the American Beverage Association and Industry Representatives, the Center for Science in the Public Interest, and Public Health Advocacy Institute.”
Page 111 even Governor Rell bowed . . . passed the bill in late April 2006: Stacey Stowe, “To Some in Hartford, Coke Is a Real Evil Thing,” New York Times, April 7, 2006.
Page 111 calling a press conference a week later: American Beverage Association, “Statement by Susan Neely, American Beverage Association President and CEO Regarding the Partnership with the Alliance for a Healthier Generation on a New School Beverage Policy,” May 3, 2006.
Page 112 “I don’t think there are any villains here”: Bruce Mohl, “After Soda Ban, Nutritionists Say More Can Be Done,” Boston Globe, May 4, 2006.
Page 112 announced new guidelines . . . Advertising wasn’t even addressed: Caroline Wilbert, Elizabeth Lee, and David Ho, “Beverage Industry Tightens Policy,” Atlanta Journal-Constitution