The Coke Machine - Michael Blanding [166]
Page 103 declined 3 percent: Elizabeth Lee, “Cola a Day Doubles Diabetes Risk,” Atlanta Journal-Constitution, August 25, 2004.
Page 103 Matthew Whitley, had lashed out . . . paid no fine: U.S. Securities and Exchange Commission, “In the Matter of The Coca-Cola Company, Respondent,” Administrative Proceeding File No. 3-11902, April 18, 2005; William Spain, “No Fine for Coke in ‘Channel-Stuffing’ SEC: Beverage Behemoth to Continue ‘Remedial Actions,’” Market-Watch, April 18, 2005.
Page 103 In one 2003 poll in California: California Endowment, “A Survey of Californians About the Problem of Childhood Obesity,” October/November 2003.
Page 103 “a simplistic” ... “absurd and outrageous”: Leith, “Simplistic Solutions Won’t Cure Obesity, Coke CEO Says.”
Page 103 The first anti-soda bill . . . schools K-12: Michele Simon, Appetite for Profit: How the Food Industry Undermines Our Health and How to Fight Back (New York: Nation Books, 2006), 224-25.
Page 104 slip out the back door: Domac, interview by the author.
Page 104 industry-paid experts . . . high schools anyway: Simon, 226-227.
Page 104 California experience would be repeated: Simon, 234-236; Greg Winter, “States Try to Limit Sales of Junk Food in School Buildings,” New York Times, September 9, 2001; Scott Leith, “Selling Soft Drinks to Kids: Obesity Battle Shifts to Schools,” Atlanta Journal-Constitution , June 15, 2002.
Page 104 “When it came to the two”: Michele Simon, interview by the author.
Page 104 The most notorious example . . . governor Jodi Rell: Simon, 231-233.
Page 104 selectively shared revenue data: Alison Leigh Cowan, “Food Fight,” New York Times, May 29, 2005.
Page 104 debate in the House was the longest: Alison Leigh Cowan, “Hartford House Votes to Limit School Junk Food Sales,” New York Times, May 18, 2005.
Page 105 times when their parents had denied them candy: Simon, 231.
Page 105 “well-stocked” cooler of Coke: Alison Leigh Cowan, “Healthy Food in the Lunch-room? First, You Need a Healthy Debate,” May 16, 2005.
Page 105 support of 70 percent . . . allowing sales in high schools: Simon, 231-232.
Page 105 “undermin[ing] the control and responsibility”: Alison Leigh Cowan, “Rell Vetoes Junk-Food Limit in Connecticut’s Public Schools,” New York Times, June 15, 2005.
Page 105 in France, lawmakers voted: Isabelle de Pommereau, “French Schools’ New Bête Noire: Vending Machines,” Christian Science Monitor, October 8, 2004.
Page 105 “Clearly we are playing catch up”: Scott Leith, “Obesity Weighs Heavy on Colas, Industry Studies How to Fight Back in Health Debate.”
Page 105 “to better reflect the expanded range”: PR Newswire, November 11, 2004.
Page 106 new director, Susan Neely: “Ex-Homeland Security Official Susan Neely Takes the Helm at ABA,” Beverage Digest, April 29, 2005; Caroline Wilber, “Beverage Industry Ads Tout New School Policy,” Atlanta Journal-Constitution, October 13, 2005.
Page 106 “The industry thinks”: Caroline Wilbert, “Bottlers Across the Country Lobby to Stay in Schools,” Cox News Service, July 11, 2005.
Page 106 Beverage Institute for Health and Wellness: Dominic Mills, “Coke Calls In the Men in White Coats,”Daily Telegraph (London), March 16, 2004.
Page 106 conference in Mexico City: Alex Beam, “A Knack for Cooking Up Controversy,” Boston Globe, November 4, 2004.
Page 106 rose 74 percent . . . “the glory days”: Scott Leith, “U.S. Soft-Drink Industry Ruminates on How to Recharge Its Batteries,” Atlanta Journal-Constitution, May 27, 2004.
Page 106 quietly pushed Daft out: Neil Buckley and Betty Liu, “Wall Street Is Convinced That Steven Heyer, the Company’s President and Chief Operating Officer, Is the Man for the Top Job,” Financial Times, March 10, 2004.
Page 106 to take his place was Neville Isdell: Claudia H. Deutsch, “Coca-Cola Reaches into Past for New Chief,” New York Times, May 5, 2004.
Page 107 “help more people by working”: Andrew Ward, “Coke Joins Battle for the Brand,” Financial Times (London), November 21, 2006.
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