The Coke Machine - Michael Blanding [165]
Page 98 data from a new UCLA study: Gao, “Soda Ban May Burst Bubble.”
Page 99 threatening to pull its sponsorship: Gao, “Soda Ban May Burst Bubble.”
Page 99 unanimously voted to cut their contract: Helen Gao, “Last Sip for Campus Sodas; School Board Bans Soft-Drink Sales,” Daily News (Los Angeles), August 28, 2002; Erika Hayasaki, “Schools to End Soda Sales; L.A. Unified: The Soft Drinks Won’t Be Allowed on Campuses Starting in 2004. They May Be Replaced by More Healthful Beverages,” Los Angeles Times, August 28, 2002.
Page 99 spawning similar resolutions: “School Ad Backlash,”Denver Post, October 1, 2000.
Page 99 “This is like using a squirt gun”: Daniel B. Wood, “A Farewell to Fizz from LA Lunchrooms,” Christian Science Monitor, August 30, 2002.
Page 99 “it’s the couch, not the can”: Sherri Williams, “More Limits Sought on Soda Sales in Schools,” Columbus Dispatch, January 9, 2004.
Page 99 “Step with It!”: “Coca-Cola: The Bottom Line,” Datamonitor, July 19, 2002.
Page 100 praise from . . . Tommy Thompson: Scott Leith, “Atlanta-Based CCE Takes on Critics, Defends Soft-Drink Sales in Schools,” Atlanta Journal-Constitution, April 6, 2003.
Page 100 Coke reportedly “donated” $200,000: Melanie Warner, “Striking Back at the Food Police,” New York Times, June 12, 2005.
Page 100 “There is a rush”: Dan Mindus, senior analyst, Center for Consumer Freedom, interview by the author.
Page 100 four to eight times more likely: David S. Ludwig, “Relationship Between Funding Source and Conclusion Among Nutrition-Related Scientific Articles,” Public Library of Science 4, no. 1 (January 2007), e5.
Page 100 “Is that happening today”: David Ludwig, interview by the author.
Page 100 The argument hits deep: See Lori Dorfman and Lawrence Wallack, “Moving Nutrition Upstream: The Case for Reframing Obesity,” Journal of Nutrition Education and Behavior 39, no. 2S (March/April 2007), S46-50; Raj Patel, Stuffed and Starved: Markets, Power, and the Hidden Battle for the World Food System (Hoboken, NJ: Melville House, 2007), 276; Abigail C. Saguy and Kevin W. Riley, “Weighing Both Sides: Morality, Mortality, and Framing Contests over Obesity,” Journal of Health Politics, Policy and Law 30, no. 5 (2005), 869-923.
Page 101 spent $2.8 billion in advertising: The Coca-Cola Company, Annual Report, 2009.
Page 101 “Certainly students should be taught”: Lori Dorfman, director, Berkeley Media Studies Group, interview by the author.
Page 101 strategic retreat . . . “We just don’t think”: “Coke Easing Off Marketing in Schools,” Houston Chronicle, March 15, 2001.
Page 101 nobody bothered to tell . . . ponied up a bid: Scott Leith, “Obesity Weighs Heavily on Colas; Industry Studies How to Fight Back in Health Debate,” Atlanta Journal-Constitution , February 6, 2005.
Page 101 “What is the plan?”. . . placed on its board: Sherri Day, “Coke Moves with Caution to Remain in Schools,” New York Times, September 3, 2003.
Page 102 “They are a win for the students”: “Sodas in Schools Become an Issue,” Atlanta Journal-Constitution, September 6, 2001.
Page 102 news articles in 2001 and 2002: Berkeley Media Studies Group, “Obesity Crisis or Soda Scapegoat? The Debate over Selling Soda in Schools,” January 2005.
Page 102 average only $12 to $24 per student: Amy Hsuan, “Schools’ Soda Deals Losing Fizz,” Oregonian (Portland), November 15, 2006.
Page 102 Another analysis by CSPI: Center for Science in the Public Interest and Public Health Advocacy Institute, “Raw Deal: School Beverage Contracts Less Lucrative Than They Seem,” December 2006.
Page 102 announced its own new policy . . . scoreboards stayed: “Coke Announces Policy on Soda Sales in Schools,” Washington Post, November 18, 2003.
Page 102 industry conference in New York City: Scott Leith, “Simplistic Solutions Won’t Cure Obesity, Coke CEO Says,” Atlanta Journal-Constitution, December 9, 2003.
Page 103 2 percent overall: Scott Leith,