The Coke Machine - Michael Blanding [164]
Page 93 standing next to Bragman . . . money for the stadium: Duffy, “C-NS Gets a Taste of Coke-Fueled Stadium.”
Page 94 written up in Coke’s hometown newspaper: Jennifer Brett, “Corporate Partnership: Cash Strapped Schools Ponder Sponsorships,” Atlanta Journal-Constitution, January 21, 1999.
Page 94 school districts from Portland . . . to Edison: Kaufman, “Health Advocates Sound Alarm As Schools Strike Deals with Coke and Pepsi.”
Page 94 92 percent of high schools . . . 43 percent of elementary schools: Elizabeth Becker and Marian Burros, “Eat Your Vegetables? Only at a Few Schools,” New York Times, January 13, 2003; C. Miller et al., “Nutrition Services and Foods and Beverages Available at School: Results from the School Health Policies and Programs Study 2000,” Journal of School Health 71 (2001), 313-324.
Page 94 “If a high school student drinks a Coke”: Cardello, 109.
Page 94 targeted kids with special come-ons: Allen, 207; Pendergrast, 203.
Page 94 “children under 6 or 7 years old ”: Dietz, 127; Watters, 229.
Page 95 babies recognize brands: Daniel S. Acuff and Robert H. Reiher, Kidnapped: How Irresponsible Marketers Are Stealing the Minds of Your Children (Chicago: Dearborn, 2005), 71; Susan Gregory Thomas, Buy, Buy Baby: How Consumer Culture Manipulates Parents and Harms Young Minds (Boston: Houghton Mifflin, 2007), 5.
Page 95 “With soft drink consumption”: Steve Matthews, “Connecticut May Ban Soft Drinks in Schools on Obesity Concern,” Bloomberg News, May 25, 2005.
Page 95 “collectors’ items”: Allan Petretti, Petretti’s Coca-Cola Collectibles Price Guide, 10th ed. (Dubuque, IA: Antique Trader Books, 1997).
Page 95 “You take any character that is cute”: Daniel Acuff, interview by the author.
Page 95 originally intended for teens or adults: Juliet B. Schor, Born to Buy (New York: Scribner, 2004), 40.
Page 95 helped foment the concept of “product placement”: Scott Leith, “Coke Leads Push to Place Products in Movies, TV,” Atlanta Journal-Constitution, October 29, 2000.
Page 95 “ludicrously conspicuous”: Tom Shales, “‘Young Americans’: WB’s Summer Fling,” Washington Post, July 12, 2000.
Page 95 sponsorship of the runaway television hit . . . “35- to 64-[year-olds]”: Theresa Howard, “Real Winner of ‘American Idol’: Coke,” USA Today, September 9, 2002.
Page 96 brokered a $150 million deal: Olinka Koster, “Harry Potter Author’s Coca-Cola Deal,” The Advertiser, October 19, 2001.
Page 96 Coke wouldn’t appear . . . Minute Maid juices, and Hi-C: “CSPI Says Coke Deal Makes ‘Chamber of Secrets’ More Like ‘Chamber of Commerce,’” U.S. Newswire, October 24, 2002.
Page 96 “Kids love Harry Potter”: Greg Hassell, “Marketing Column,” Houston Chronicle, October 10, 2001.
Page 96 “The target is really”: Scott Leith, “Analyst Criticizes Coke’s Marketing Efforts,” Atlanta Journal-Constitution, June 14, 2001.
Page 96 second-highest-grossing film at the time: Brian Fuson, “Warner Reaps More Magic from Potter: $88mil Bow,” Hollywood Reporter, November 19, 2002.
Page 96 most successful campaign of the year: Scott Leith, “Coca-Cola Confident of ‘Harry Potter’ Benefits,” Atlanta Journal-Constitution, February 1, 2002.
Page 96 eighty-five of them between 2001 and 2009 . . . Enchanted: BrandChannel, Movie Product Placement, http://www.brandchannel.com/brandcameo_brands.asp?all_year=all_year#brand_list.
Page 96 leap to online advertising . . . 100,000 visitors a month: Louise Story, “Coke Promotes Itself in a New Virtual World,” New York Times, December 7, 2007; author visit to CCMetro.
Page 97 Domac and her students . . . keeps the figures: Domac, interview by the author.
Page 98 ban