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Index
ABA. See American Beverage Association
Abrams, Frank
Acuff, Daniel
Adams, Samuel Hopkins
advertising and marketing
aspirational advertising
atmosphere advertising
branding
budgets for
celebrity endorsements
to children
Coca-Cola Men
Coke as medicine and refreshment
depth techniques
dimensionalizing
gathering of personal information
Great Depression campaign
Harry Potter movie campaign
idea represented by product
in magazines
market segmentation
online
of patent medicine
product placement
Santa Claus image
sexual imagery
slogans
statistical analysis for
subliminal advertising
trademark script
truthful advertising campaign
world peace campaign
World War II campaign
Ajayan
Alien Tort Claims Act (ATCA)
Colombia case
purpose and use of
Turkey case
Alinsky, Saul
Allen, Frederick
Alliance for a Healthier Generation
Alm, John
American Beverage Association (ABA; formerly National Soft Drink Association)
on banning of bottled water at municipal functions
on bottle recycling bills
name change
on obesity problem
on publicity over benzene contamination
sale of VitaminWater in schools
on school soda sales
American Heart Association
American Idol
Aponte, Alejo
Apovian, Caroline
Arana, Marcos
Araujo, Erin
aspartame
ATCA. See Alien Tort Claims Act
Austin, J. Paul
Backer, Bill
Bakan, Joel
Banerjee, Nantoo
Bansal, Sanjay
Banzhaf, John
Barnet, Richard J.
BBC, report on toxic sludge in India
Bebidas y Alimientos de Urabá. See Coca-Cola Colombia
benzene contamination of soft drinks
Berkeley Media Studies Group
Bessenden, Bob
Beverage Institute for Health and Wellness
Bijoy, C. R.
Billingsley, Lori
Bjorhus, Kari
Blumenthal, Richard
bottle sizes
bottled water. See Dasani bottled water
bottlers
channel stuffing
conflicts with parent company
franchise system
labor standards
minority