The Coke Machine - Michael Blanding [197]
overseas expansion
See also Coca-Cola Colombia; Coca-Cola FEMSA; Coca-Cola India
bottles, plastic
Bragman, Michael
Brazil
Bushey, John
caffeine
CAI (Corporate Accountability International)
Campaign to Stop Killer Coke
alliance with United Students Against Sweatshops
attack on Coca-Cola brand image
breakdown of
Coca-Cola corporate response to
Coca-Cola negotiations with college administrators
college appeals
demand for independent investigation
as globalized campaign
Candler, Asa G.
Candler, Howard
Cardello, Hank
Cardona, Adolfo
Carter, Jimmy
Castro, Gustavo
Center for Consumer Freedom (CCF)
Center for Science in the Public Interest (CSPI)
Centers for Disease Control and Prevention (CDC)
Centre for Science and Environment (CSE)
children, marketing to. See also school soda contracts
Chiquita Brands International
Chomsky, Avi
Clinton, Bill
Coca-Cola Collectors Club
Coca-Cola Colombia
aid to victims of violence
guerrilla tactics against
International Labour Organization investigation
lawsuit against
market growth
Monserrate investigation
relationship with paramilitaries
working conditions and wages
See also Campaign to Stop Killer Coke; SINALTRAINAL
Coca-Cola Company
Coca-Cola name
growth
hundredth-anniversary celebration
image as asset
incorporation
market share
new products
sales
stock prices
value of company
See also specific people; specific topics
Coca-Cola Enterprises
Coca-Cola Export Corporation
Coca-Cola FEMSA
acquisition of Panamco
advertising and marketing
high-fructose corn syrup use
political access
pricing of beverages
production rate
profits
protest against
school construction projects
school soda contracts
water usage and dumping rights
See also Panamco
Coca-Cola Foundation
Coca-Cola India
advertising strategy
distribution of sludge as fertilizer
environmental audit of
groundwater depletion
Killer Coke campaign against
labor disputes
market share
ownership of
pesticide residue in product
plant closings
rainwater harvesting
reentry into market
villager protest against
wastewater discharge
wastewater treatment
water pollution
Coca-Cola Recycling
cocaine
Coke. See Coca-Cola Company
Coke Studios
Cola Wars
Collingsworth, Terry
Burma case
Colombia case
on corporations in warring countries
Guatemala case
interest in labor issues
on Killer Coke campaign
Turkey case
withdrawal from SINALTRAINAL representation
Colombia, civil war in. See also Coca-Cola Colombia
Corporate Accountability International (CAI)
corporate campaigns. See also Campaign to Stop Killer Coke
corporations
accountability under Alien Tort Claims Act
backlash against
downsizing and overseas relocation
as form of business
obligation to shareholders
power of
See also CSR (corporate social responsibility)
Correa, Javier
Creative Artists Agency
CSE (Centre for Science and Environment)
CSPI (Center for Science in the Public Interest)
CSR (corporate social responsibility)
Coca-Cola Foundation
code of conduct
concept of
environmental initiatives
exercise program
“halo effect,”
philanthropic causes
plastic bottle recycling
rainwater harvest and farmer support
school construction
social branding
Daft, Douglas
D’Arcy, William
D’Arcy Agency
Dasani bottled water
advertising and marketing
backlash against
brand image
displacement of tap water
environmental impact of plastic bottles
market stagnation
municipal water source
overseas marketing
price of
production process
purity claims
safety and quality standards
sales and profits
secret formula
Tap Water Challenge taste test
Daynard, Dick
DeRose, Dan
diabetes
Diet Coke
Dobbs, Sam
Domac, Jackie
Domínguez, Juan Ignacio
Dorfman, Lori
Doss, Joe
Downs, John
Duggan, Keith
Eisenhower, Dwight D.
The Energy and Resources Institute (TERI)
Enrico, Roger
Enviga
environmental issues
Coca-Cola Company initiatives
contaminated sludge as fertilizer
pesticide residue in beverage products
plastic bottles
See also water
Ever Veloza, Jos