What Would Google Do_ - Jeff Jarvis [130]
advertising, 5, 29–30, 149–50
abundance of, 58–59
in auction marketplace, 69
book publishing and, 140–41
data and, 146
eliminating, 46
links with, 28
newspaper, 125–26
targeted, 179–80
telecommunications and, 171
ubiquity of, 145
advertising agencies
abundance and, 58
costs of, 147
customers as, 46–47
as networks, 151
ubiquity of, 145
affiliate programs, 38, 160–61
airlines, 81, 182–86
Albrecht, Alex, 132
Amazon, 4, 31, 160–61
communities and, 49
print industry and, 71–72
ambient intimacy, 234
American Girl, 52
analytical reasoning, 217
Anderson, Chris, 63, 79, 233
antitrust, 75, 100
MLS and, 186
AOL, 5, 50, 80–81
APIs. See application programming interfaces
Apple, 14–15, 93–94, 226–28
advertising and, 150
honesty and, 96
application programming interfaces (APIs), 127
Aptera Motors, 175, 193
Arnold, Bonnie, 84
Arrington, Michael, 107
attention, 240
"&" Worldnet, 30
auction marketplace, 69
automobile industry, 110, 172–77
The Baby Name Wizard (Wattenberg), 233
Baker, Stephen, 159
Ball, James, 205–6
banking, 195–98
Barlow, John Perry, 239
Barton, Rich, 80
Bebo, 49–50
Benioff, Marc, 62
beta versions, 93–95
Betaworks, 193
Bezos, Jeff, 4, 71–72
Biggs, Peter, 146
BlogAds, 50
Blogger, 24–25, 43
Bloglines, 15
Blogpulse, 20
blogs, 22–23
advertising and, 149–50
collaboration and, 25, 99
Comcast and, 168
Dell and, 12–19
interacting with, 23
lawyers and, 222–23
listening to, 15–16
9/11 and, 24–25
profit from, 55–56
restaurants and, 155
search engines, 20
VC and, 190
video, 157
Blurb.com, 73
BMW, 174
Bono, 163
book publishing, 73–74, 104 136–43
Bowling Alone (Putnam), 50
Bracconot, Paula, 142
branding, 45, 149
Brilliant, Larry, 163
Brin, Sergey, 85
on energy, 163–65
on evil, 99
Gore v., 217
Bruzzo, Chris, 61–62
Bubblegeneration.com, 64
Buckmaster, Jim, 116–17
Burda, 29–30, 128, 180
Burnham, Brad, 47
Bush, George W., 92
BusinessWeek, 14
Butterfield, Stewart, 45, 89
Buzzmachine, 55–56
CafePress.com, 180
Calacanis, Jason, 60
Caravan Project, 140
Carlin, George, 70
Carr, Nicholas, 235
cash flow, innovation v., 110
cashless society, 198
censorship, 99–100, 219, 237
centralization, 27–28
Cerf, Vint, 232
certification, 214
Chicago Tribune, 124
China, 99–100, 105–6
Chowhound.com, 155
Chrome browser, 140, 169
CleverCommute, 188
Clickable, 190
clicks, 28, 66
The Cluetrain Manifesto (Locke Searls & Weinberger), 3, 82, 96–97, 149
c, mm, n hydrogen car, 175
CNN, 105, 134–35
Coase, Ronald, 151
Coelho, Paulo, 121, 141–43,
240
colas, 178
The Colbert Report, 96
Colbert, Stephen, 96, 136
Cole, Jeffrey, 125
collaboration, 98–99
Apple and, 226
blogging and, 25
with customers, 3–4
entertainment and, 135
with government, 219
links and, 27
newspapers and, 127–28
ownership v., 28
Comcast, 107, 167–68
Comedy Central, 136
commodification, 67–68
communication, 217
customers with, 16–17
direct, 25
communities
on airlines, 183
automobile industry and, 173–74
elegant organization and, 48–53
health care and, 200
restaurants and, 155–56
complaints, 236–37
construction, 225
consumer products, 177–81
consumers
focus on, 146
input of, 87–88
content
commodification of, 67–68
free, 76–80
Glam and, 29–30
control
Apple and, 226
customer, 3, 11–12
trust v., 82–83
conversations, 96–97
Cork’d, 159
corporate value, 27–28
corrections, 91
Covestor, 197
craigslist, 31, 38–39, 116–18
newspaper ads v., 148
Cramer, Jim, 36, 79, 157–58
Cranley, Chris, 205
Crawford, Colin, 70–71
creation, 239–40
credibility, 91
credit crisis, 197
CRM. See customer relationship management
crowdsourcing, 156
Culture and Society (Williams, R.), 63
customer relationship management (CRM), 201
customers
as ad agency, 46–47
collaborating with, 3–4
communication with, 16–17