What Would Google Do_ - Jeff Jarvis
What Would Google Do?
Jeff Jarvis
For Tammy, Jake, and Julia
Contents
WWGD?
Google Rules
New Relationship
• Give the people control and we will use it
• Dell hell
• Your worst customer is your best friend
• Your best customer is your partner
New Architecture
• The link changes everything
• Do what you do best and link to the rest
• Join a network
• Be a platform
• Think distributed
New Publicness
• If you’re not searchable, you won’t be found
• Everybody nee ...